For anyone which will have encountered a goat at Nasdaq’s Times Square headquarters in Recent York City on Monday, there was in truth an inexpensive explanation.

Beekman 1802, the skincare company that cites its two foremost ingredients as being goat’s milk and kindness, was there to honor World Kindness Day and in fact needed to bring its chief mascot along.

In honor of the occasion, Beekman 1802 founders Josh Kilmer-Purcell and Dr. Brent Ridge, together with Ulta Beauty‘s vice chairman of merchandising Penny Coy, rang Nasdaq’s opening bell.

It’s not the primary time the 2 corporations have joined forces for kindness. Last yr, Beekman 1802 and Ulta worked with Kindness.org on a study to measure how kindness shows up within the workplace. The study’s results showed a direct correlation between kindness and overall worker happiness and job satisfaction.

“At Beekman 1802, World Kindness Day is far more necessary than Black Friday and Cyber Monday, and we’re so honored to partner with Ulta and Nasdaq to assist remind people of Recent York City and the world that there may be beauty in kindness,” said Ridge.

Beekman was founded by husband-and-husband team Ridge and Kilmer-Purcell from their Sharon Springs, N.Y., farm in 2009. They began selling bars of soap produced from goat milk to their neighbors and regularly built Beekman 1802 right into a full-fledged skincare line. Eurazeo Brands acquired a controlling stake in Beekman 1802 in 2021.