Goodman is getting a facelift.

The luxurious men’s-only store on Fifth Avenue is putting the ending touches on what men’s fashion director Bruce Pask described as an “intuitive readjustment” to satisfy the ever-changing needs of its customers.

“There’s little or no of the shop that won’t be touched,” he said.

The majority of the changes can be on the second floor, which houses tailored clothing, furnishings and luxury sportswear. The primary floor carries sportswear, shoes, jewelry, vintage watches, accessories and a Self Care shop while runway-driven designer collections are on the third floor together with casual footwear and the B Shop, a rotating boutique curated by Pask. The primary floor also houses The Studio, an area right contained in the foremost Fifth Avenue entrance that highlights latest and emerging designers.

A number of the key moves on the second floor, that are scheduled to be accomplished later this week, include the relocation of Charvet, the high-end French shirt brand that’s carried exclusively at Goodman’s, from its shop on the primary floor to a latest boutique on the second floor where it would sit alongside tailored clothing and other dress furnishings.

Exclusives on the ground will include a store for Cesare Attolini, a Neopolitan brand whose history dates back to the ’30s, in addition to the addition of Brunello Cucinelli’s Sartoria Solomeo line, the one distribution point within the U.S. outside the corporate’s own boutique.  

As well as, an annex for Kiton’s Vicuña line is being created that can be adjoining to the everlasting Kiton shop on the ground. Vicuña is the Italian brand’s collection created from the posh fiber.

A VIP dressing area has been added that can offer shoppers food and beverage service from the in-house Goodman’s bar, alterations and a lounge.

The additions augment the prevailing assortment, which incorporates a store for Brioni, a U.S. exclusive for Goodman’s that opened around a yr ago, in addition to Tom Ford, an exclusive to the Neiman Marcus Group, together with Giorgio Armani, Ralph Lauren Purple Label and others. In March, a latest Ermenegildo Zegna shop opened on the ground.

Yumi Shin, chief merchandising officer of Bergdorf Goodman, said the layout of the second floor is indicative of the “unique Bergdorf Goodman edit” the team has created to handle the demand for more-formal dressing in a post-pandemic world.

Pask characterised the spaces as “intuitive and galvanizing” and in response to the numerous uptick in sales of more tailored pieces and furnishings.

“Tailoring is basically essential to our client,” he said. “Occasion-based clothing continues to be very strong for events and celebrations in a post-pandemic world. Despite the fact that it’s not mandated in a piece environment anymore, we’re seeing an actual desire to decorate up again. Our customer really appreciates craftsman — and we’ve got that.”

Pask said neckwear can be seeing a resurgence and indicates the periodic “pendulum swings” that occur in menswear.

The shop is seeing “commensurate growth in luxury sportswear as well,” which fills the necessity for “relaxed formality,” Pask said. “And that’s heartening.”

Overall, the corporate is seeing “strong response to our men’s business,” Shin said, each in the shop and online. “Our men’s customer is more informed than ever,” Pask said. “One among the advantages of social media is that you just see what other persons are wearing and our customer is making bolder decisions.”

The merchants said there are plans for further renovations of the Goodman’s store, but they’re not yet prepared to supply details or timing. “We’ll proceed to work on the boys’s store and there can be other updates on the primary and third floors,” said Shin.

Pask said the flexibility to shift and adjust the assortment and site of brands is one advantage of being a brick-and-mortar retailer. “That’s the great thing about being a retail environment,” he said.

To introduce the brand new second-floor configuration to customers, Goodman’s will partner with The Macallan, the only malt whisky brand, on Wednesday for a special tasting event.

Bergdorf Goodman is a component of the Neiman Marcus Group, which is having some struggles as retail sales overall slow. Last week, the Dallas-based company reported a 9 percent drop in revenues, and a 25 percent decline in earnings before interest, taxes, depreciation and amortization to $124 million within the third quarter. The corporation doesn’t break out results for Bergdorf Goodman. Nonetheless, NMG did point to strength in luxury men’s sales across the corporate as an entire.