This yr, Biem.L.Fdlkk Garment Co. commemorates its Twentieth anniversary for the reason that brand’s inception. To mark this momentous occasion, Biem.L.Fdlkk held an extravagant Twentieth-anniversary celebration event at Haixinsha, Guangzhou. This event not only reminisced the brand’s 20-year journey, but additionally showcased its future development plans.

The brand’s latest TV business, “Create Your Legend,” eloquently portrays Biem.L.Fdlkk’s golf culture as an emotional thread, celebrating the brand’s remarkable journey from its inception to becoming an industry leader. It’s price mentioning that Mr. Jiao Pei, the Vice President and Secretary-General of the China Garment Association, graced the event and lauded Biem.L.Fdlkk’s development path.

Furthermore, this yr, Chun Wu became the brand’s spokesperson. His noble and stylish temperament perfectly embodies the brand’s extraordinary quality, bringing more sensibility and vitality to Biem.L.Fdlkk. Through the grand celebration, WWD had the privilege of getting an up-close conversation with the founder, Mr. Xie Bingzheng, who discussed the brand’s legendary origins.

Biem.L.Fdlkk has been a trailblazer within the Chinese golf clothing market since its establishment in 2003. The corporate’s early advantage was the results of astute decision-making, and its adherence to long-termism is a manifestation of outstanding corporate culture. For a few years, Biem.L.Fdlkk has made limited investments in advertisements and relied entirely on word-of-mouth promotion based on consumer experiences. Its official partnership with the Chinese national golf team since 2013 has increased Biem.L.Fdlkk’s brand influence to latest heights.

To further drive sales, in 2020, the brand turned to Tencent to leverage it ecosystem by constructing a marketing network of “high-quality offline channels and digitalized latest retail.” By integrating online and offline channels, a comprehensive distribution network was formed, covering 1,191 stores in core business districts across 31 provinces, autonomous regions, and municipalities directly under the central government in China. Each online and offline platforms provide diversified and personalized services to users, offering more consumer experiences and convenient shopping scenarios for patrons.

As a number one enterprise within the industry, assuming social responsibility is inevitable. Mr. Xie Bingzheng, as a distinguished figure, has actively contributed to the event of his hometown. In 2019, he invested roughly 1 billion yuan in the development of the Xiushi Hotel project in Cangnan, his hometown. He also donated 30 million yuan to construct the Flowing Stone Plank Path, improving the lives of local villagers in the identical yr. Mr. Xie Bingzheng can be one among the earliest advocates within the industry for promoting economic development and social progress based on protecting the natural environment, aiming to realize shared prosperity for the economy, society, and environment. He strives to realize these visions with practical actions.

Biem.L.Fdlkk has reported strong revenue and net profit growth for twelve consecutive years since 2011. In its 2022 financial report, the corporate reported a revenue of two.885 billion yuan, up 6.06 percent year-on-year. Its net profit attributable to shareholders reached 728 million yuan, up 16.5 percent year-over-year. In the primary quarter of 2023, Biem.L.Fdlkk achieved a revenue of 1.079 billion yuan, up 33.13 percent year-over-year, and a net profit attributable to shareholders of 301 million yuan, up 41.36 percent year-over-year. Its quarterly performance also reached a historical high for a similar period, constantly leading within the high-end sports segment. The event of the golf economy has not only brought enormous economic advantages to China.

In April of this yr, Biem.L.Fdlkk acquired two international brands, Cerruti 1881 and Kent & Curwen, officially marking the start of a latest decade of development. Moving from domestic to international, Biem.L.Fdlkk is embarking on a path toward a multi-brand group operation. Over the subsequent ten years, the group will give attention to internationalization, high-end positioning, youthfulness and standardization, promoting the synergistic development of multiple brands through differentiated strategic positioning and layout.

Undoubtedly, Biem.L.Fdlkk’s ambitions extend beyond the golf apparel market, aiming to change into a worldwide luxury goods conglomerate.

Based on reports, in the subsequent ten years, Biem.L.Fdlkk will leverage its brand matrix to realize tenfold growth. By 2033, Biem.L.Fdlkk Group’s revenue is anticipated to exceed 30 billion, with Cerruti 1881 surpassing 5 billion, Kent & Curwen exceeding 3 billion, Biem.L.Fdlkk Golf exceeding 5 billion, Biem.L.Fdlkk Most important exceeding 15 billion and Venice reaching 2 billion. All of those brands are expected to experience different levels of growth, catering to the needs of various markets and consumers through a multi-brand, multi-dimensional marketing strategy. This strategy can provide the group with broader market coverage and more stable business data. Thirty billion is a major figure, and achieving a tenfold growth demonstrates Biem.L.Fdlkk Group’s ambitious goals and confidence in future development.

300 billion is an especially large number, and the expected tenfold growth demonstrates Biem.L.Fdlkk Group’s ambitious goals and confidence in future development. A series of corresponding measures will probably be implemented to strongly support rapid business growth, which can include expanding product lines, increasing market share, and exploring emerging markets, amongst others. With a method of rapid growth of the foremost brand and the coordinated development of multiple brands, Biem.L.Fdlkk goals to construct a global luxury goods conglomerate and constantly create value for users and society by making a refined lifestyle.

Expanding business globally means a greater challenge to the wonderful management team and strategic vision of Biem.L.Fdlkk. We consider that the shining achievements attained through sticking to long-termism will proceed to serve because the cornerstone for Biem.L.Fdlkk’s progress, enabling greater success in the worldwide market and the creation of latest legends.

Within the interview with Xie Binzheng, the brand’s founder shared insights and his perspective on the golf industry, social responsibility, globalization, and the acquisition of international luxury brands.

When asked why he selected to give attention to the golf apparel market, Xie responds with remarkable market insight and strategic vision. He explains that greater than 20 years ago, after they began Biem.L.Fdlkk, they began trying to find a market position for it. The business casual clothing market was very saturated at the moment, and so they considered it as if if everyone seems to be taking the bus and it was really hard to get a seat, why not ride a bicycle as a substitute? Xie’s exploration in Japan and South Korea found that there have been no domestic brands within the golf industry. His gut instinct led him to construct a golf apparel brand and give attention to the golf market.

Xie further explains that the event of the golf industry doesn’t limit the expansion of other industries, because the related industries span different dimensions, even beyond the scope of golf. He cites Lululemon, the Global Polo sport, and yoga apparel brand, for example of how high-end sportswear brands are in an upward trend in the general environment and enhance brand awareness and customer loyalty through high-performance products and emotionally resonant connections.

As a responsible enterprise, Biem.L.Fdlkk fully embraces and aligns with national strategies for green environmental protection and carbon neutrality. Xie shares how the corporate has been actively researching and developing environmentally friendly materials for his or her latest products and is extremely responding to energy conservation and emission reduction to attenuate the environmental impact attributable to their production operations.

When asked how Biem.L.Fdlkk can higher communicate and have interaction with different cultures and markets, Xie emphasizes the importance of maintaining with the times, grasping latest technologies and marketing strategies, and showcasing Biem.L.Fdlkk’s unique charm to consumers worldwide through avant-garde designs.

Xie concludes the interview by sharing his advice and suggestions for young people who find themselves obsessed with fashion, love golf, and are striving in related industries. He encourages young people to embrace passion, resilience, and responsibility in pursuing their dreams and ignite their enthusiasm and drive using internal motivation to propel themselves forward.

Overall, Xie Binzheng’s profound understanding of golf culture and market insight has been instrumental in Biem.L.Fdlkk’s remarkable success. The corporate’s commitment to social responsibility, green sustainable development, and expansion into international luxury brands bodes well for its future aspirations.