Harlem Fashion Row founder Brandice Daniel built one of the notable fashion agencies within the U.S. Founded in 2007, Daniel has only expanded her firm much more. Fifteen years later, she’s constructing one other space for Black and Brown designers — HFR & Co., an accessible online directory for shoppers to seek out emerging designers to support. In partnership with Bloomingdales, Shopbob, Macy’s, and more, the platform makes it easier than ever to seek out designers of color to support. Bloomingdales recently had a survey that concluded that 1 / 4 of Black American shoppers support Black-owned brands monetarily fairly often. 

The platform features menswear, women’s ready-to-wear, accessories, and youngsters’s clothing. The chief officer has been in support of being a liaison between retailers and Black and brown designers, and with this platform in place, it’s changing the narrative of not with the ability to find these designers as they’re more accessible than ever. Brands like Wales Bonner and A-Cold-Wall, amongst newer names like Gogo Atkins and Just Don, are on the list of designers on the curated platform. 

“I would like to construct a community to extend awareness of emerging designers of color and to make it easier for consumers to seek out and support them.  I’m very thankful for the support of Macy’s, Bloomingdales, and Shopbop in making this possible. As time progresses, I hope that other retailers will come on board,” says Daniel, the founder. She’s been at the head of many design careers and is barely going to proceed to bring these latest names to the forefront. 

See what the platform currently has to supply here, and keep your eyes peeled for more, as there are plans so as to add more.