Brandon Maxwell is opening his very first store in Riyadh, Saudi Arabia.

During a resort collection preview, the Latest York luxury designer said he’s focused on growing his namesake brand, and that since launching his label, he’s had strong business within the Middle East. The flagship soft-launched in May, with plans for a grand opening event in the autumn. 

“I’m honored to partner with the Alyasra family to start our retail expansion strategy throughout the Middle East region. The Alyasra family values align with our core brand tenants and we share their enthusiasm for bringing fashion and innovation to the world through this region,” Maxwell said of his partnership with Alyasra Fashion. “I started working with clients from the Middle East once I launched my first collection. This store is a natural segue as those relationships have been built throughout the years.”

“We’ll proceed to expand inside the U.S. as we construct out our distribution through our wholesale partners, d-to-c [direct-to-consumer] and direct retail,” he added. The brand is planning to open more stores, each domestically and internationally. 

Situated in the brand new retail development, Via Riyadh, Maxwell’s flagship sits among the many likes of luxury fashion labels Tom Ford, Elie Saab, Zimmermann and more, in addition to accessory labels, nice dining and entertainment. A mixture of his resort and spring 2023 collections fill the greater than 3,000-square-foot space, and can soon receive his pre-fall 2023 deliveries. The shop, designed by architect Sr. Duccio Grassi and his team, encompasses a salon and open store design and can moreover offer a collection of fashions exclusively designed and created for the Riyadh customer, alongside Maxwell’s fundamental collections.