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15 Apr

Brands Embracing a Greener Future With Latest Collections –

April 22 has been put aside for Earth Day since 1970, celebrating the environmentalist movement and the achievements and importance of sustainability.

Over time, the day itself has expanded to encompass all of April as Earth Month. It has also marked a variety of sustainability initiatives throughout the fashion industry, which have included the usage of recycled and eco-friendly materials, low-carbon manufacturing processes and artisanal craft. Innovations have been made across all categories of the industry, with advancements in apparel, footwear, beauty and accessories.

Here, a take a look at how brands are embracing a greener future with latest collections and initiatives launching in celebration of Earth Day 2023. Check back for updates.

Definite Articles

The sustainable activewear brand recently partnered with One Tree Planted to plant five trees with every activewear purchase. Definite Articles will proceed the initiative by donating a portion of yearly profits to the organization in addition to other like-minded charities. The brand, which was founded in 2021, treats its fabrics with CiCLO, an additive that helps plastic-based materials act like natural fibers in order that they naturally biodegrade in a decade.

Cotton On

Throughout April, Cotton On is partnering with One Tree Planted and WWF-Singapore with the goal of planting 1 million trees in vulnerable areas. To support the initiative, the Australian retailer is donating one hundred pc of proceeds from its Cotton On Foundation collection. The products include totes, face masks and more. Consumers may also make donations online or in Cotton On stores.

Awe Inspired

Awe Inspired is giving back for Earth Day in partnership with the Women’s Earth Alliance. From April 20 through April 23, one hundred pc of proceeds from the jewellery brand’s Earth Goddesses collection will profit Women’s Earth Alliance, which is a corporation dedicated to fighting climate change and empowering women’s leadership. The pieces are named after Gaia, the Greek goddess who created the Earth and stars; Ala, the Goddess of Earth, fertility and mortality; and Pachamama, the Andean Earth Goddess.

Propaganda Agency

Propaganda Agency will donate a portion of sales in April to the National Park Foundation, which is devoted to the preservation of greater than 400 national parks. The vintage-modern knitwear brand uses materials from environmentally-friendly yarn mills, organically grown cotton and ethically sourced baby alpaca wool.

Paradigm Eyewear

The brand, which routinely supports eco-friendly initiatives, partnered with Cool Earth for the primary time this 12 months to assist fight against the climate crisis with purchases of its retro-inspired Sid in Ginkgo eyewear style.

Tiare Hawaii

From April 21-23, the Bohemian-inspired casualwear brand will donate 30 percent of sales from its Naturals Collection to One Tree Planted. The gathering features vibrant prints on maxi dresses, crop tops, rompers and kaftans.

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