LONDON — Fashion designers within the British capital are using their influence to advertise the “An Hour For Ukraine” initiative ahead of Christmas.

The event will see major British landmarks akin to Trafalgar Square, Canterbury Cathedral, Lambeth Palace and the Scottish Parliament in Edinburgh, and several other other key locations in Paris, Latest York and Sydney switching their festive lights off for an hour at 8 p.m. local time on Wednesday, the darkest day of 2022.

Organized by the president of Ukraine Volodymyr Zelenskyy’s fundraising platform United24, members of the Ukrainian parliament, fashion and artistic platform 1 Granary, and War Against War, an alternate media organization, “An Hour For Ukraine” is a component of a $10 million fundraising drive for generators for hospitals across Ukraine this winter.

Olya Kuryshchuk, founding father of 1 Granary, who was born in Ukraine and is now based in London after obtaining a bachelor’s degree in fashion design from Central Saint Martins, has urged brands to make use of their social media platform to encourage their followers to affix the initiative and switch off their lights for an hour at home from around the globe to point out their support for Ukraine.

Participating designers include Charlotte Knowles and Alexandre Arsenault of Knwls, Richard Quinn, Charles Jeffrey, Stefan Cooke, Chopova Lowena, Kiko Kostadinov, Paolina Russo, Masha Popova, Sinéad O’Dwyer, Eftychia Karamolegkou, Lutz Huelle, Ranra, Paula Canovas Del Vas, Jordan Dalah, Duran Lantink, Katie Burnett, Tallulah Harlech, Michael Stewart of Standing Ground, Robyn Lynch, and Goom Heo.

Kuryshchuk said “I’m a part of the worldwide fashion industry but I’m also Ukrainian. A part of my family continues to be in Kyiv they usually don’t have electricity, heating, water, web, or phone connection together with over 10 million people. The ‘An Hour For Ukraine’ awareness campaign is ready up to bring attention to the humanitarian catastrophe in my home country.”

The initiative has received support from Justin Welby, the archbishop of Canterbury, and Mayor of London Sadiq Khan.

“Earlier this month, in Ukraine, I saw the suffering of Ukrainians who face the violence of the Russian regime, in a dark and cold winter without electricity. Jesus coming into our world shares in our life and our sorrows, and we’re called to do the identical with our brothers and sisters…That’s why I urge everyone to donate what they will to the United24 initiative, to assist raise funds to pay for hospital generators,” Welby said.

Khan said London will even stand in solidarity with Ukraine “on this shortest day and day-after-day,” adding that “2022 will likely be a 12 months defined by the heroism of the Ukrainian people in defending their homeland against President Putin’s illegal invasion. Whilst all of us prepare for Christmas festivities this nighttime reminds us all the hardships and privations being faced by strange Ukrainians day-after-day as they live without power, heat and water in freezing temperatures.”