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9 May

Broken English Opens Latest Store in Latest York City

Broken English has upped its Latest York City ante. The independent, multibrand jewelry boutique owned by Laura Freedman has opened its first stand-alone Latest York City location.

Set at 42 Crosby Street, the shop offers a gilded, immersive experience for shoppers seeking to buy from Freedman’s assortment of small tremendous jewelers and curated vintage pieces.

Previously, Broken English operated a small shop positioned at the back of a SoHo Allsaints store that was separated by a partition and had its own entrance. But based on Freedman, “It became really clear that we had outgrown the space and that Broken English needed its own store. We were looking and had already found this space and signed our lease after which Allsaints had an early move-out date so it pushed things along faster.”

The brand new, 900-square-foot store features vintage Murano lighting fixtures and Broken English’s first VIP clienteling room.

“I desired to try it out and see how clients respond — but in addition for meetings with vendors and designers,” Freedman said of the plush, backroom space. “I wanted the entire store to have a visually disarming experience but still feel attainable for everybody to have collectible moments and have fun the milestones in life with jewelry — regardless of the price point is,” she said.

The brand new store carries a full spectrum of Broken English tried-and-true brands including Loquet, Silvia Furmanovich and David Webb. Freedman’s in-house lines including BE Jewelry and BE Home are also available for purchase.

Freedman founded Broken English in 2006 and still operates her original store in Santa Monica, California’s Brentwood Country Mart.

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