Michael Bastian is already excited about create barely nerdy versions of a dragon and a snake, the symbols of Lunar Latest Yr for the subsequent two years. But with its floppy ear and black-rimmed glasses, Bastian definitely nailed the bunny, which made its appearance on quite a lot of sweaters, sweatshirts and shirts to have fun the Yr of the Rabbit.

Brooks Brothers has been creating Lunar Latest Yr collections for some time, but this 12 months the retailer teamed with Gold House, a number one change-making organization for Asians and Pacific Islanders, for the primary time. For each product sold, the corporate is donating $5 to the organization.

On Tuesday night, the retailer hosted greater than 150 guests, including influential AAPI leaders, to a Lunar Latest Yr celebration in its Hudson Yards store. The attendees were served Asian-themed hors d’oeuvres from celebrity chef Jordan Andino and special Gold House edition cupcakes with Sprinkles.

Ken Ohashi, chief executive officer of Brooks Brothers, said China continues to be the second largest marketplace for the corporate outside of the U.S. and it’s “coming back slowly. But we’re confident that it’ll proceed to return back.”

He said partnering with Gold House allows Brooks Brothers to expand its reach with Asian communities each within the U.S. and all over the world.

Bing Chen, CEO of Gold House, said although that is his company’s first collaboration with Brooks Brothers, he’s hoping it won’t be the last. “Brooks Brothers is America’s oldest retail institution so to have interaction with them is absolutely exciting,” he said. The goal of Gold Home is to advertise Asian Pacific culture and champion the brand new generation of CEOs, including Ohashi, who can communicate the cultural success of the community.

The Yr of the Rabbit collection is sold in China, Japan, Vietnam, Korea, Singapore, Hong Kong and Taiwan in addition to within the U.S. and Canada.