Calvin Klein has tapped BTS member Jung Kook as global brand ambassador for Calvin Klein Jeans and Underwear.

The singer makes his debut for the brand in a recent campaign wearing Calvin Klein’s spring 2023 collections. Photographed by Park Jong Ha, the campaign spotlights him in recent styles, including the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.

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Jonathan Bottomley, global chief marketing officer of Calvin Klein said, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one in all the world’s hottest artists; he possesses a rare ability to attach with international audiences through each his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”

“I even have been a fan of Calvin Klein for a very long time, and I’m thrilled to be their newest global ambassador,” said Jung Kook. “This partnership may be very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the globe, and I see this partnership as a chance to attach with them in a recent way. I’m incredibly excited for people to see a recent side of me in this primary campaign for the brand.”

In 2019, Jung Kook was the most-searched male K-pop idol on Google, and topped the chart again in 2020. He was essentially the most searched K-pop idol on YouTube in 2019 and 2020.

The campaign launches globally on Tuesday.

BTS, which released its first album in 2013, shocked fans worldwide last June when it revealed the group, who consist of Jin, Suga, J-Hope, Jimin, V and Jung Kook, were taking a break to explore solo projects and complete their mandatory military service.

As reported, Calvin Klein’s spring campaign, directed and photographed by Mert Alas and Marcus Piggott, also includes a diverse forged of talent including Jennie Kim of Blackpink, Kendall Jenner, FKA Twigs, Michael B. Jordan and Aaron Taylor-Johnson.

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