TRICKER’S AND TREAT: Burberry and British shoemaker Tricker’s have partnered on a line of trainers, Chelsea boots and Derby shoes in shades starting from black, vine, and aubergine to camel in calf leather and camel suede.

The entire shoes are made with a leather welt to permit the only and upper to be stitched to the insole, allowing for future refurbishment and repair. Each shoe is finished with a rubber sole as they’re designed to be worn anywhere.

The 2 heritage British brands share an affinity for the outside and the collaboration builds on chief creative officer Daniel Lee’s vision for his debut fall 2023 show that subtly touched upon an explorer’s wardrobe by the use of the new water bottles; faux fur-collared trenchcoats, and blankets worn as layering pieces.

To have fun the gathering, Burberry can be taking on the window of Tricker’s on Jermyn Street.

Tricker’s was founded in 1892 and holds a royal warrant, identical to Burberry. All shoes are produced from starting to finish at its factory in Northampton, which is a Grade II listed constructing where the 2005 film “Kinky Boots” was filmed starring Joel Edgerton and Chiwetel Ejiofor.

Since Lee’s takeover, Burberry has doubled down on craftsmanship and Britishness, taking the brand back to its roots.

When chief executive officer Jonathan Akeroyd laid out his strategy during a presentation last November, he said he wanted the brand to be “desirable and relatable,” with product sitting front and center, a renewed give attention to “femininity” and an emphasis on underdeveloped categories reminiscent of footwear.

Akeroyd’s ambitions are to take Burberry’s revenue to five billion kilos in the long run, fueled by a much greater accessories business.

The newly reopened Burberry flagship on Recent Bond Street helps to shape that vision with the bottom floor’s windows dedicated to accessories. — HIKMAT MOHAMMED

SEPHORA PROMOTES YEH: Sephora has named Deborah Yeh global chief marketing officer, effective Nov. 13.

The chief has been the prestige beauty retailer’s global chief purpose officer since Jan. 1 and formerly served as executive vice chairman, global chief purpose officer and CMO of Sephora for North America.

“On this [new] role, Deborah will give attention to reinforcing Sephora’s brand desirability and continuing to extend its global community of loyal members,” the LVMH Moët Hennessy Louis Vuitton-owned retailer said in an internal memo obtained by WWD.

“She will even keep fostering collaborations across regions and inspiring best-practice sharing, while staying answerable for Sephora’s purpose and sustainability strategy,” it continued.

Yeh is to proceed reporting to Guillaume Motte, president and chief executive officer of Sephora, and remain a member of Sephora’s global leadership team.

In her latest position as global CMO, Yeh succeeds Steve Lesnard, who’s leaving Sephora to pursue other opportunities on Nov. 2, the retailer said.

“Over her 11 years with Sephora, Deborah has had a remarkable impact on our business. Each in her global purpose role these past two years, and previously as chief marketing officer of Sephora North America, she has driven breakthrough initiatives for Sephora, she has driven breakthrough initiatives for Sephora, including the launch of Sephora’s award-winning ‘We Belong to Something Beautiful’ brand campaign, the revamp of our U.S. loyalty program and the cocreation of our flagship event ‘Sephoria,’” Motte said in the inner memo.

“She has also been strongly accelerating our commitment to sustainability, diversity, equity and inclusion in North America and at a worldwide level,” he continued. “I’m sure she can be instrumental in continuing to further construct excitement and engagement inside our global beauty community.”

Yeh joined Sephora as CMO for the Americas, and prior to that spent 4 years at Gap and 4 years at Goal.

In other company news, Sephora also said that Rehana Osmany, global general manager of Sephora Collection, will now report on to Motte, in addition to turn into a Sephora global leadership team member.

Osmay joined Sephora in July 2021. Before that, she was general manager of Parfums Christian Dior France and general manager central Europe for the brand.

Motte underlined that ladies now make up two-thirds of Sephora’s global leadership team. — JENNIFER WEIL

PUFFING UP: Dingyun Zhang, the buzzy Shanghai-based designer known for his puffer-centric collaborations with Moncler and Marni, on Friday released the first-ever product under his own name: a helmut-like puffer bag.

Touted to be an extension and business adaptation of Zhang’s graduate collection from Central Saint Martins, the silhouette draws inspiration from icons in Sanxingdui, a Bronze Age culture discovered within the outskirts of Chengdu, China.

“The traditional stays present in that period feature bronze heads, mythical creatures, eye-shaped objects, dragon-shaped objects, a hybrid tiger-dragon figure, in addition to a jade rectangular stand with animal face and phoenix-bird motifs. Sanxingdui is an integral a part of this development of early civilizations and demonstrates the remarkable achievements of the contemporaneous cultures within the upper Yangtze River region,” Zhang explained.

Designed with two inner zipped pockets, lined with nylon, and wearable as each a tote bag and backpack, the style’s inflated exterior gives a nod to the oversized type of characters on street corners and MTV stars of the 2000s, added Zhang.

The designer, who’s now based in Shanghai, hasn’t released a group because the Central Saint Martins graduation show in February 2020, despite working on several collaborations while amassing greater than 200,000 followers on Instagram.

He told WWD that the brand is working toward a group for Paris Fashion Week “that’ll consist of a slew of singular ideas in an all-encompassing sense.”

Within the meantime, Zhang said he’ll proceed to work on the inaugural collection with a series of products that “stem from ideas that mix functionality and innovation.”

Looking ahead, the designer said he wishes to create designs “driven by the concept of fluidity and pushing the boundaries to fashion with a latest language.” — TIANWEI ZHANG