Model-turned-makeup-artist Campbell Ritchie has stepped back in front of the camera — this time, to advocate for beauty industry reform. 

The celebrity makeup artist teamed with streaming platform LightbeamTV and sustainable skincare brand Hear Me Raw for a brief film about her advocacy for cleaner beauty. 

Titled “Campbell Ritchie: No Compromise,” the five-minute film premieres June 15 on LightbeamTV’s YouTube channel and chronicles Ritchie’s journey toward not only making informed, sustainable selections with regards to choosing skin and makeup products, but encouraging others artists and consumers to do the identical, as well. 

“Our skin is the most important organ on our body — it absorbs all the things,” Ritchie said. “So, whatever you’re putting in your skin topically goes into your bloodstream as well and causing problems.”

Within the film, Ritchie addresses the wonder industry’s widespread lack of ingredient and provide chain transparency, animal testing and the harm of plastic packaging, which she said just isn’t only wasteful, but often contain “toxins” that may cause antagonistic health effects over time. 

Ritchie cited commonly used ingredients reminiscent of ammonia, formaldehyde and alcohol as those which she avoids when selecting products to make use of on each herself and her clients. Among the many brands she does incessantly use are Jones Road Beauty, Chantecaille and Hear Me Raw, with whom she partnered with for the film. 

“Animals weren’t placed on this planet to be put into our beauty products,” said Hear Me Raw founder Mike Indursky, whose brand utilizes a refillable packaging model and cruelty-free ingredients. 

The film was directed by Tiffany Bartok, who also directed “Larger Than Life: The Kevyn Aucoin Story.” It was Bartok who brought the concept for the film to LightbeamTV cofounders Stephanie Sharis and Parker Williams, who develop short documentaries that seek to create an emotional impact on viewers. 

“We fuse together the notions of harnessing media to maneuver people, and helping brands connect meaningfully with mindful consumers,” Sharis said. “The film is titled ‘No Compromise’ because we would like people to feel like, ‘Yes, I could make a difference.’”

Ritchie broke into modeling when she was 17 years old as a way to catch up with to the world of makeup, learning on the job from esteemed makeup artists including Kevyn Aucoin, Val Garland and François Nars. 

From there, Ritchie made a reputation for herself as a talented makeup artist in her own right, working with models reminiscent of Kate Moss and Devon Aoki and Brittany O’Grady, who stars in Hulu’s “The White Lotus” series. 

“That is about educating the subsequent person, educating the subsequent generation,” Richie said.

FOR MORE FROM WWD.COM, SEE:

How Technology is Enabling More Sustainable Beauty Manufacturing

Beauty Brands Team Up in Shared Sustainability Efforts

Beauty Brands Join Forces to Launch Planet A’s Beyond Earth Month Campaign