LONDON — Celine has launched its specialized Haute Parfumerie space at Harrods in Knightsbridge.

On the bottom floor in the sweetness hall, Celine’s counter sits brightly lit in its golden light reflecting off of the perfume glass and monochrome interiors stocking fragrances, candles, soaps, in addition to accessories to go with the items, from a small perfume bottle chain necklace to a Celine candle trimmer to hair accessories.

The gilded counter is in a luxury position within the hall, sitting side by side with Le Labo and Hermès.

The inside is an ode to Celine’s Haute Parfumerie space at Le Bon Marché in Paris with the gold engraved Celine logo and mirror fixtures with oak columns.

The fragrances on display are separated into two categories: day and night, with each scent containing powdery notes which might be near and dear to creative director Hedi Slimane’s memories. 

Celine also occupies a corner on the shop’s first floor, which consists of luxury womenswear brands only. The medium-size space only stocks womenswear and, in keeping with industry sources, its performance matches that of other LVMH Moët Hennessy Louis Vuitton and Kering brands.

Last month, Celine took over a large window display facing the road and an in-store pop-up on the bottom floor for its summer Plein Soleil capsule collection, which was inspired by the French Riviera and Saint-Germain-des-Prés.

“Celine is synonymous with understated elegance, and we’re honored to host the brand for his or her inaugural London pop-up, a rare and sought-after experience by Hedi Slimane,” said Josie Gardner, head of accessories at Harrods.

The capsule features Celine monogrammed deck chairs, hammock, picket fans and a small racket set with a harness.

In keeping with WeArisma, the information analytics company that measures the marketing power of online influencers and celebrities in fashion, beauty, luxury and travel, Celine’s media value stands at $302.8 million for the last six months.

In March, Celine saw an increase in its media value to $118.7 million; meanwhile, its engagement rate went up by 8.6 percent. This rise was attributed to content, particularly within the Asia-Pacific region, featuring Harper’s Bazaar Singapore’s story on Blackpink singer and Celine’s global ambassador Lisa wearing the brand, in addition to BTS boy band member V wearing Celine for the quilt of Elle Korea.

Last 12 months, Harrods was back within the black for the 12 months ending Jan. 29, in keeping with figures released on Corporations House. The posh retail department store reported a profit of 41.7 million kilos after tax, in comparison with the 57.3 million pound loss within the prior 12 months attributable to COVID-19 and Brexit.

Sales surged by 35.5 percent to 581.9 million kilos despite the shop being closed for 10 weeks between January and April 2021. Nevertheless, the benefit of lockdown returned Harrod’s core customers and international visitors, especially from the Middle East.

The corporate’s transactional revenue within the period was 1.56 billion kilos, up 42.6 percent in comparison with the previous period’s 1.09 billion kilos.