In collaboration with healthcare platform Health In Her HUE and supermodel Chanel Iman, Aveeno announced the subsequent phase of their SkinVisibility program. First launched in 2021, Aveeno’s latest program addresses the underdiagnosis, care, and treatment of sensitive skin conditions on Black skin. Nonetheless, the provision of resources and products tailored to tackle skin challenges similar to eczema stays limited inside the Black community.

“I haven’t had much of any issues with my skin up until my pregnancies,” said Iman. “Having two children diagnosed with eczema, it was very hard to go to different dermatologists; I didn’t know who to go to. Heath In Her HUE really gives you the resources you would like as a mother to search out the appropriate treatment on your child.” 

In accordance with Aveeno’s annual SkinVisibility survey, 64 percent of Black Americans have a skin concern, similar to eczema, but 34 percent say it’s difficult to search out doctors who understand their skin. With that disparity considered, a staggering thirty-one percent have never seen a dermatologist to deal with their skin concerns. To mitigate these numbers, Aveeno collaborated with Health In Her HUE, a platform to attach Black women to culturally sensitive healthcare providers, evidence-based health content, and community support. 

“We were intentional about ensuring that every one of the providers who join the platform self opt-in,” said Ashlee Wisdom, CEO and Co-Founding father of Health in Her HUE. “They discover as a provider who’s either a provider of color [and/or] a provider committed to providing equitable healthcare and culturally sensitive look after women.” 

As a platform to deal with racial health disparities, including skin inequities, Health In Her HUE reaches over 200,000 people to supply access to appropriate healthcare. Aveeno sponsored 500 free Health In Her HUE premium memberships, ensuring accessibility for lower-income communities. Moreover, Health In Her HUE offers three membership tiers, guaranteeing that every one women can access the platform, even at the essential level.

Comprising dermatologists, plastic surgeons, lactation specialists, acupuncturists, and more, Health In Her HUE includes a comprehensive directory of over 13,000 healthcare providers. Aveeno’s Research and Development Manager, Jipsha Thakrar, said SkinVisibility research reveals that merely 3 percent of dermatologists are of Black ethnicity.

“What that leads to is that now you don’t have enough research or doctors to know what eczema and sensitive skin may seem like on darker skin tones,” Thakrar said. “What we hope with this collaboration is that we bring more knowledge, more education and put it in people’s hands on the way to manage their sensitive skin.”

As a further initiative for SkinVisibility, Wisdom says they’ll have a campaign for more dermatological pediatricians to affix the Health In Her Hue platform. From the Tone and Texture Lotion to Nighttime Balm, Chanel Iman says Aveeno’s accessible products are essentially the most effective in soothing inflammation in her daughter’s skin. 

“After we develop a product, we wish to be certain that that it really works on the skin tone we wish to affect,” Thakrar said. “Our research is ensuring the ingredients we use work on Black and darker skin tones. That’s the main target we’ve been having to be certain that we’re providing the accessible care that is required.”

Complete this quick form to assert your Health in Her HUE premium membership sponsored by Aveeno. All eczema products can be found at Aveeno.com.