LONDON – Guangzhou-based fashion company Biem.L.Fdlkk Garment has purchased the worldwide trademark rights of Cerruti 1881 and Kent & Curwen, two brands whose owners have included Trinity Ltd. and Shandong Ruyi.

The Chinese firm said it paid the equivalent of $62.18 million for the worldwide trademark rights of Cerruti 1881, and $41.45 million for the worldwide trademark of Kent & Curwen.

The 2 brands were once owned by Trinity Ltd., as was Gieves & Hawkes, which was sold to Frasers Group last November.

Trinity Ltd. was sold in 2017 by its owner, the Hong Kong-based sourcing giant Fung Group, to the now debt-laden Chinese fashion manufacturing giant Shandong Ruyi Technology Group.

As reported, Cerruti 1881 fell victim to cuts because the Chinese owners struggled to fund its European brands. Cerruti 1881 has stopped showing on the runway and has been operating and not using a creative director because it parted ways with chief creative officer Jason Basmajian in July 2019.

From 2015 to 2019, Kent & Curwen partnered with David Beckham in a bid to succeed in a younger crowd, and put the concentrate on sporty separates fairly than tailoring. Beckham eventually exited the partnership in 2020 after it reported losses of 18 million kilos under Shandong Ruyi management.

Kent & Curwen ceased trading the next yr after its London head office shut and retail teams were let go.

Because the end of 2021, and with its debt within the billions, Ruyi has been trying to offload a few of its prized assets.

Founded in 2003, Biem.L.Fdlkk is a publicly traded golf clothing retailer in China. It became known globally for being the garment supplier for the Chinese national golf team throughout the Tokyo 2020 Summer Olympics.

The corporate logged 573 million renminbi, or $83.3 million, in net profit in the primary three quarters of 2022, up by 25 percent yr over yr. Its revenue within the period increased by 13 percent to 2.2 billion renminbi, or $319.7 million.

In accordance with the brand’s website, the corporate has a powerful distribution channel across shopping malls and airports inside China.