The flurry of beauty and wellness deals so early in 2024 continues.

Just days after Puig snapped up Dr. Barbara Sturm, investment firm Compass Diversified revealed it has acquired a majority stake in plant-derived feminine care brand The Honey Pot Company for an enterprise value of $380 million. 

Founded in 2012, Atlanta-based The Honey Pot Co. offers products across the female hygiene, menstrual, consumer health and sexual wellness categories that might be present in greater than 33,000 stores across the U.S. including Goal, Walmart, CVS and Walgreens. Annual sales are understood to be around $120 million.

As a part of the deal, The Honey Pot Co. will proceed to be headed by its current leadership team, and existing owners and management will retain a big minority stake in the corporate. Previous investors within the brand included Latest Voices Fund and VMG Partners.

Beatrice Dixon, The Honey Pot Co.’s cofounder who will proceed to steer the corporate in her current role as chief executive officer and chief innovation officer, said: “We consider that this partnership is not going to only enable us to sustain our commitment to innovation and education but will even empower us to proceed cultivating a movement rooted in community and self care.”

Plans for the brand include global expansion, starting with Canada, and entering recent categories. Later this yr it is going to launch body care with body washes and body lotions.

“The opposite thing that we’re really focused on is destigmatizing personal wellness because every human must have access to that. [The deal] goes to provide us increasingly opportunities to give you the option to realize more relationships with more customers,” Dixon added in an interview with WWD.

Elias Sabo, CEO of Compass Diversified, said: “Beatrice and her team have done a tremendous job constructing The Honey Pot Co. into a number one feminine care brand. We consider they’ve tremendous growth opportunities on the horizon. We’re so excited to supply The Honey Pot Co. with the resources obligatory to bring it closer to its goal of serving more people by being the primary ‘better-for-you’ personal care brand on the planet.” 

The deal is predicted to shut in February.