On Jan. 9, CorePower Yoga will launch its first latest fitness class format in greater than a decade: CorePower Strength X. The 45-minute class implements high-intensity strength training, using techniques from each high-intensity interval training and Tabata. 

The goal with the brand new format is to diversify its consumer base to draw more male and nonbinary people — currently 80 percent of its consumers are female — and expand its offerings, because it adds 500 classes per week nationwide.

“With the mainstreaming of the concept of mindfulness and the highlight on the importance of mental health as a part of an overall wellness commitment by individuals, we predict the time is ripe to essentially go after consumers who don’t discover as women… We have now a commitment and a technique that we’ve been working on during the last couple of years on diversity, equity, inclusion and belonging. This is an element of that, opening up our doors to a more inclusive yoga and fitness experience,” said Niki Leondakis, CEO of CorePower Yoga. “As we increase our student base and as we turn into broader in who that student base is, it’ll absolutely contribute to further geographic expansion.”

The corporate, which is marking its twentieth anniversary this 12 months, expects the CorePower Strength X launch to extend latest student trials by 40 percent this January, translating to 25,000 latest CorePower Yoga visitors. It is usually expected to extend the corporate’s overall member community by 10 percent. 

With circuit training, heavier weights, plyometric cardio, muscle group focus, resistance bands, and longer core and cardio sessions, CorePower Strength X brings a latest form of workout to the studio.  

“It was created as a method to help people train each the body and the mind through strength, cardio, and HIIT style elements, while creating an accessible pathway for college students to include yoga into their movement practice,” said Leondakis.

The brand new class format also goals to distinguish CorePower Yoga from its competitors.

“We have now a position within the marketplace that’s very differentiated from other boutique fitness competitors. We have now one leg in strength-building, one leg in performance-oriented fitness, after which one leg deeply rooted within the yoga world,” said Leondakis. “The unique value proposition of breath, movement and strength-building isn’t really replicated anywhere.”

The introduction of CorePower Strength X comes on the heels of CorePower Yoga’s ongoing commitment to modernize the business, following the COVID-19 pandemic. 

In February 2020, the brand appointed Leondakis, formerly of Equinox Fitness Clubs, as CEO. Since then, the corporate, which was acquired by TSG in 2019, has implemented several latest initiatives to modernize and expand the business, including a streamlined omnichannel booking platform, latest POS systems in-studio, gender-neutral bathrooms and locker rooms and the applying of customer data and predictive analytics to create personalized experiences. 

While in-studio class attendance hasn’t reached pre-pandemic levels, CorePower Yoga, which says it’s the most important yoga studio brand within the U.S. with greater than 220 locations across 22 states, is aggressively expanding. In 2022, it opened seven latest studios, with 4 latest locations scheduled to open in the primary quarter of this 12 months. The brand enrolled 170,000 latest members in-studio in 2022, while also homing in on its digital presence to expand its reach with on-demand and livestream classes.