PARIS — Darphin Paris has named Olivia Szmidt its first global facialist in residence.

She has been signed on to conceive protocols with the brand that involve manual and noninvasive face-lifting techniques using Darphin products.

Her appointment comes because the Estée Lauder Cos.-owned brand mines its roots while paving the way in which for the long run.

Pierre Darphin founded his namesake brand in 1958, in Paris, based on two pillars. One was kinesitherapy, which is a set of manual techniques combining massage and movements to assist sculpt the face. That’s done by promoting the activation of blood circulation, reviving muscle movement and toning texture.

“Pierre Darphin was a pioneer on this field,” said Pierre-Olivier Garcin, senior vp, general manager of Darphin Paris and Lab Series. “He got his diploma in 1952, so six years before creating his brand, from the French Ministry of Public Health.”

Garcin called Darphin “the unique facialist.”

“The second pillar for Darphin Paris is the formulation,” Garcin continued. “Pierre Darphin was deeply all in favour of find out how to maximize the effect of [cosmetics active] ingredients by delivering the precise quantity of ingredients where they’re probably the most efficient. That’s what we call the delivery systems.”

Each Darphin delivery system is exclusive and patented.

“Fast forward to today, and Darphin Paris still upholds these two pillars,” said Garcin, adding when kinesitherapy is used with the correct products, the technique is in a position to bolster skin radiance, strength and lifting. “It might probably really empower each of our formulas. In order that’s why we’re announcing today this facialist in residence. It’s to revive our kinesitherapy heritage that was the signature of Pierre Darphin.”

It’s a signature of Szmidt, as well.

“To me, the hand is probably the most progressive and powerful technology that has ever existed, and I feel the work Darphin Paris and I’ll undertake together is precisely what the founder Pierre Darphin would have envisioned to hold his expertise into the subsequent century,” Szmidt said in a press release.

“Olivia is an authority in deep muscle stimulation,” Garcin said.

She is the founding father of Get Face Fit, a massage academy.

“It was really a match made in heaven,” Garcin said. “We wish to collaborate with Olivia to develop latest protocols that might be exclusive to the brand, and that can mix our manual and noninvasive face-lifting techniques together with Darphin’s high-performance skincare formulas.”

The aim, he explained, is to realize transformative skin results.

The tie-in with Szmidt allows Darphin Paris to reintroduce its founder’s pioneering work to today’s consumer in a relevant and not-too-serious manner, in keeping with Garcin.

The massage techniques created with Szmidt are to be introduced at the top of November on Darphin’s social media platforms.

“We’re also launching a latest [global] education platform, called the Face Etiquette by Darphin,” Garcin said. That’s to incorporate information on the massage protocol and can launch on Darphin’s e-commerce sites worldwide in January.

The massage protocol will roll out to Darphin institutes in South Korea and the brand’s treatment rooms in European shops in the primary half of 2024.

“I firmly imagine that knowledge is power,” Szmidt said. “Understanding your inner self, how skin tissues, muscles and cells are all interconnected and may be stimulated to unlock visible youth — that’s true power, and it’s something I would like to share with all women.”

Darphin Paris’ largest markets are Europe and China, where its recently launched Éclat Sublime serum is the brand’s bestselling product.

Lauder acquired the brand in 2003.