Darphin and Ladurée are bringing a little bit of Paris to Recent York’s SoHo neighborhood.

Partnering for “Darphin on the Ladurée Marchè,” the skin-care brand and the French restaurant and bakery are hosting an influencer event that is supposed to mimic a typical Parisian market. On the event to be held Tuesday, the garden at Ladurée’s SoHo location will probably be transformed right into a marketplace with booths of farm-fresh vegetables, fruit and flowers, in addition to a number of latest and best-selling Darphin products.

“The inspiration got here from this beautiful French moment of going to a market on a spring day and experiencing it the way in which a Parisian woman would,” said Ali Wente, vice chairman and general manager of Darphin North America at The Estée Lauder Cos Inc. “We all the time wish to treat our most loyal clients to something latest and exquisite from our brand and we hope the French market experience creates that excitement for them.”

The event is bringing together influencers, like Sandra Shehab, Melany Rodriguez, Bridget Helene and Jessica Felton, amongst others. Darphin and Ladurée hope that the influencers’ content will help attract latest customers to each brands.

While Ladurée has partnered with fashion brands like Vera Wang and influencers resembling Chiara Ferragni up to now, that is its first collaboration with a beauty brand.

“It’s a latest approach to speak to our clients and a approach to enlarge the vision of the brand,” said Elisabeth Holder Raberin, copresident of Ladurée U.S. “Beauty is a natural step as a partnership that we haven’t done before and it is smart since it’s relevant to our core values.”

The market will feature a number of best-selling Darphin products, including its Hydraskin Intensive Skin-Hydrating Serum, Revitalizing Oil and a number of purifying balms. Darphin can even have a few of its latest launches on display, like a lip oil infused with flower petals and a mask duo.

Darphin and Ladurée have plans to host one other marketplace experience in a while that will probably be open to the general public.