Dedcool founder Carina Chaz actually really likes laundry day.

At the very least she’s began to since expanding her nice fragrance brand to incorporate a line of detergents — dubbed Dedtergents — which aim to raise the at-times mundane task of doing laundry through unexpected scents and eco-friendly formulas.

And on Tuesday, Jen Atkin’s Ouai is getting in on the motion, too: The hair care brand has partnered with Chaz to bring its loved Melrose Place fragrance — which incorporates notes of bergamot, lychee, cedarwood and white musk — to the Dedtergent game in a limited-edition Dedtergent retailing for $14 for two ounces or $35 for 32 ounces.

“Fragrance is a big a part of Ouai’s DNA. We’ve long been massive fans of Dedcool, and I believe we’ve got in common that we’re each very accessible luxuries,” said Ouai’s chief brand officer Hannah Beals, adding that Ouai commonly fields requests from its community for various — and at times left-field — category expansions (this collaboration could have just as easily been a Ouai wine), but Dedcool had been on the brand’s radar since Dedtergent entered Sephora in 2020.

“We became friends over the laundry detergent, but in fact, magic takes years within the making, and this project has been such a fun and organic approach to highlight each of our brands’ unique products and categories,” Chaz said. “We’re each L.A.-based brands, we sit on the shelves at Sephora together; there’s just a variety of synergy and cross pollination between us and our communities.”

To advertise the launch, Dedcool and Ouai will host a mobile truck pop-up in L.A. on Saturday near Melrose Avenue and Abbot Kinney Boulevard, where visitors can enjoy free samples, products and, true to the spirit of the collaboration, limited-edition branded quarter rolls. (“Anyone who’s ever lived in a significant city knows that the worst part about doing all your laundry is having to do the Trader Joe’s or the 7-Eleven money back to get your quarters, so we’re attempting to make laundry day somewhat more fun for everybody,” Beals said.)