The Johnny Depp and Amber Heard defamation trial has had an unexpected side effect. 

Per data from Hey Discount, demand for Dior’s Sauvage fragrance, for which Depp is the face, has been booming within the weeks for the reason that trial began. In only one month, Google searches for the cologne increased by 48 percent, going from 823,000 searches in March, to 1.2 million in April, the month the trial began. 

With the general public maintaining with the trial largely via social media, TikTok views for the fragrance also increased by 63 percent within the weeks after the trial began, reaching 209 million total views and thus becoming the most-viewed cologne on the app. 

The uptick in interest signifies that Sauvage is now the second hottest fragrance on the earth when it comes to Google search data and social media figures. The cologne is second only to Maison Francis Kurkdjian’s Baccarat Rouge 540, which transcends it when it comes to Instagram hashtags, although Sauvage renders nearly double the quantity of annual Google searches, at nearly 12 million within the last yr. 

Depp became the face of the cologne upon its launch in 2015. The fragrance’s name has come under criticism, and Dior has demonstrated unwavering support for Depp throughout his legal battle, a call that has also generated criticism for the French luxury brand. 

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