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9 Sep

Designer Beauty Ambassadorship Announcements, Ranked by Media Impact Value

Designer Beauty Ambassadorship Announcements, Ranked by Media Impact Value

Luxury beauty brands have long looked to the celebs to spice up their profile, and this yr has been no exception.

From Gen Z heavy-hitters like Jenna Ortega and Yara Shahidi to Golden Globe winning “Elvis” actor Austin Butler and supermodel heir apparent Lila Moss, celebrities have been signing deals with heritage beauty houses like Chanel, Dior and YSL at full speed in recent months.

Timothée Chalamet’s May cope with Chanel takes the highest spot by way of media impact value generated throughout the week after the partnership announcement, reaching $8.7 million in MIV, which is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and print channels. Around $3.4 million of that total was generated by Chalamet across 4 Instagram posts.

Ortega’s own social channels were also the highest voice by MIV when she became the face of Dior’s Gris Dior fragrance in April, generating $2.2 million of the announcement’s total $4.1 million in MIV throughout the week following.

“Campaigns [that] leverage the celebrities’ owned media channels can hold significant advantages; the authenticity of their involvement not only amplifies the campaign’s reach but in addition generates heightened engagement and ROI, yielding outcomes that exceed mere promoting tactics, and genuinely resonate with consumers,” said Alison Bringé, chief marketing officer at Launchmetrics.

Here, 2023’s designer beauty ambassadorships, ranked by MIV garnered throughout the week following their announcement.

  1. Timothée Chalamet x Chanel Beauty: $8.7 million
  2. Jenna Ortega x Dior Beauty: $4.1 million
  3. Austin Butler: YSL Beauty: $2 million
  4. Lila Moss x YSL Beauty: $434,000
  5. Caleb McLaughlin x Dior Beauty: $256,000
  6. Alexandra Daddario x Dior Beauty: $220,000
  7. Yara Shahidi x Jean Paul Gaultier: $133,000

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