VIRGIL AND MICKEY: The Walt Disney Co. is jumping onto the Virgil Abloh bandwagon.

Starting Thursday, Disney and Virgil Abloh Securities, the late designer’s creative company, have teamed up to supply never-before-seen artwork of Mickey Mouse as reimagined by Abloh.

Abloh’s artwork features the designer’s unique interpretation of the famous rodent printed in various colorways on a select assortment of products including sweatshirts and tees for each adults and youngsters. Prices range from $30 to $120 and the merchandise might be available while supplies last.

The limited-edition merchandise might be available on the Brooklyn Museum as a part of its exhibition “Virgil Abloh: Figures of Speech.” The exhibition has its own dedicated shop inside the museum and the merchandise may also be sold online.

“Virgil Abloh was a creative visionary and we’re thrilled to have the enduring Mickey Mouse immortalized  through his lens,” said Tasia Filippatos, president of consumer products, games and publishing for Disney. “With this special product we have fun two global icons and the enduring influence they’ve each had on the art and popular culture communities.”

“Constructing on his past collaboration with Disney, Virgil brilliantly captured the joyful essence of the enduring Mickey Mouse through the unique lens of his imagination,” said Shannon Abloh, Virgil Abloh Securities president. “We’re thrilled to share Virgil’s beautiful interpretation with the world through this special limited-edition merchandise.”

“Virgil Abloh: Figures of Speech” opened July 1 and features brand-new elements and never-before-seen objects from Abloh’s archive. — JEAN E. PALMIERI

LANDING IN LONDON: Recent York label Veronica Beard’s cofounders, Veronica Swanson Beard and Veronica Miele Beard, staged a fashion show inside Burlington Arcade, a shopping arcade in central London from their fall 2022 collection, followed by an intimate dinner backstage with socialites resembling Poppy Delevingne, Laura Haddock and Clara Paget on Tuesday evening. The move is a component of the brand’s push into Europe, and follows the opening of its first international retail location in London in June.

The duo worked with London-based stylist Bay Garnett for cues on “British style,” in addition to incorporating vintage T-shirts into the show from Garnett’s Oxfam edit.

“It’s a gateway to all of Europe and the Middle East and beyond,” said Miele Beard, adding that every one eyes are on “European fashion week and we were capable of follow it up in London with this amazing opportunity.”

The label has collaborated with V V Rouleaux Haberdashery on an in-store activation where customers can customize pieces from the autumn 2022 collection with a spread of trims, fabric flowers and feathers. The show marked the opening of that collaboration, featured on the brand’s London flagship.

“Veronica and I all the time go on the road to fulfill our customers, we’ve found that we have now an enormous U.K. customer base, in addition to quite a lot of Americans who’re visiting and Indian customers too,” said Swanson Beard.

The pair are specializing in honing their U.K. home and creating community before seeking to expand into other countries, they said. — HIKMAT MOHAMMED

STUDIO SPACE: French department store Printemps is launching “Le Studio,” an in-house content creation space, positioning itself as the primary store to supply a dedicated home for recording podcasts and other media broadcasts.

Printemps, which has recently undergone a rebranding and can soon be branching out globally with stores within the Doha, Qatar, and Recent York City, goals to up the production of content to support its omnichannel retail strategy.

“Printemps asserts its latest role as a media with its customers and its entire ecosystem,” the corporate said in an announcement. “If Printemps thus intends to proceed to adapt to latest distance consumption models and strengthen the commitment of its international clientele, this hybrid space may also be an entertainment space because it’ll enable [clients] to attend certain performances directly.”

“Le Studio” might be housed in the guts of its Paris Boulevard Haussmann flagship.

The studio will support its podcast program, launched in November 2021, which hosted a brief series of environmentally focused topics including pastry chef Nina Metayer, “Earth From Above” director Yann-Arthus Bertrand, Plastic Odyssey’s Simon Bernard, Beauty Disrupted’s Alban Mayne and shows on secondhand shopping and retail.

The space may also be home to its bimonthly live shopping events featuring influencers and stylists, which teach suggestions and tricks while promoting the newest trends. That endeavor launched in June 2021.

Under the direction of Printemps Group chief executive officer Jean-Marc Bellaiche, who joined in October 2020, the legacy department store has refocused efforts on expanding its omnichannel and digital presence, including e-commerce from its website and thru third-party apps resembling WhatsApp. Those sales have doubled within the last three years for the group, Bellaiche has said.

Creating its own content is a component of the larger trend of stores adding immersive experiences as retailers fight for space in the eye economy. With the shift to online shopping, retailers are betting on entertainment as a part of their offerings and see themselves increasingly in competition with gaming and social media, resembling TikTok.

A part of Bellaiche’s strategy is to supply unique experiences. Printemps said its in-house facility won’t only speed up content production and the supply of its programs, however the studio may also host shoots for brand partners in addition to meet-ups and events. — RHONDA RICHFORD

YURMAN PROMOTION: David Yurman’s executive overhaul continues. The jeweler has now promoted considered one of its own to the role of chief merchant and product officer.

Lee Tucker has been elevated to the role, which is able to see him answerable for all merchandising and design departments for each the boys’s and girls’s categories.

Tucker has been at Yurman for greater than 15 years, and was most recently senior vp of merchandising, marketing and artistic operations. He began at the corporate in 2006 as its director of visual merchandsing. Previously, Tucker worked as a consultant for Halston and Goal and held full-time roles at Escada and Club Monaco.

Yurman president Evan Yurman said: “Lee has a proven track record of leveraging his experience and expertise to drive our product expression forward. This latest role will give him expanded oversight to proceed the brand’s product evolution.”

Tucker said: “It’s an immense honor to assist steer the continued evolution of the corporate’s iconic artistry and wealthy heritage for the subsequent phase of company growth. I’m pleased to work alongside Evan and the Yurman family to guide the brand’s incredibly talented merchandising and design teams.” — MISTY WHITE SIDELL