Pet products are getting a glow up this summer.
Buzzy beauty mainstays, including CBD and vegan hair dye, are making their way into products for pups.
“Let’s call it ‘beautification’,” says Stephanie Wissink, a Jefferies analyst who covers each the sweetness and pet industries. The trend comes as people proceed treating their pets as humans, she says.
“It’s not ‘pet owner,’ it’s ‘pet parent.’ We’re seeing it in food, in treats and in treatments. It takes all the humanity around this luxury experience and brings it to the pet category.”
Wissink pointed to Chewy, the pet e-commerce platform with customer profiles based on the pets, not the owners.
Food products with CBD, in addition to treats inspired by juices and vegan temporary hair dye, are amongst the newest crop of products.
“As humans, it’s spending on human-like categories and premium products,” Wissink said. “Firms like Chewy are only fostering the concept of care and fervour and love in your pets.”
Pets are getting a fashion upgrade, too. Last month, Gucci unveiled a pet collection, while Tommy Hilfiger signed a licensing agreement with Kanine Pets World Ltd. to launch a canine collection. On the sweetness side, Aesop and Ouai also make pet products.
Business can be said to be booming — growing by greater than 15 percent, based on NielsenIQ. Here, the beauty-inspired pet products which might be cashing in.
Uncle Bud’s Hemp Dog Shampoo, $12.99
Uncle Bud’s Hemp Deodorizing Shampoo.
Photo courtesy of Uncle Bud’s
PH-balanced and freed from sulfates, Uncle Bud’s’ deodorizing hemp shampoo boasts antibacterial advantages.
Jinx x Pressed Peanut Butter & Banana Biscuits, $6.99
Pressed x Jinx Biscuits.
Photo courtesy of Jinx
Known for its healthy approach to pet food (and celebrity backers from Halsey to Zachary Quinto), Jinx teamed up with juicing pioneer for human-grade treats fabricated from rye flower and fruit purée.
Rowan Color Kit for Dogs, $49.99
Rowan’s vegan hair color for dogs.
Photo courtesy of Rowan
Rowan isn’t any stranger to adapting human behaviors to pets — doggy deep conditioner, anyone? — and it’s taking the identical approach with hair dye. Veterinary dermatologist-tested and stain-free, the brand’s color kit also comes with dog-safe mica so as to add shimmer.
Kradle Calming Bliss Bar, $5.99
Kradle CBD Calming Bliss Bar.
Photo courtesy of
L-theanine, ashwagandha and broad-spectrum CBD give Kradle’s bliss bar its calming qualities.
Aspen Green Medium Calm & Mobility USDA Certified Organic Full Spectrum CBD Oil, $59.99
Aspen Green Calm & Mobility Full Spectrum CBD Oil.
Photo courtesy of Aspen Green
Certified organic and free from toxins, formaldehydes, phthalates and parabens, Aspen Green’s pet-friendly CBD oil looks to assist pet mobility and soothe anxiety.
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