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15 Sep

‘Drag Race’ Winner Sasha Colby to Release Hair Extension

Sasha Colby is launching a line of hair extensions, out Oct. 18.

The winner of “RuPaul’s Drag Race” season 15, is leaning into what she does best: the horse. Her first drop can be 28-inch ponytails in 10 colours for $99 each at sashacolbyhair.com (available for preorder on Friday).

“Even before ‘Drag Race,’ I’ve been known for my ponytails,” said Colby, born Sasha Kekauoha — who made history as the primary Hawaiian transgender contestant to be crowned on the Emmy-winning show. “Since I won Miss Continental in 2012, I used to be infamous with my ponytail for talent. And, you already know, drag could be very handmade, and I hand-sewed my ponies, and it was pretty expensive. It was on the pricey end, and I needed to source the appropriate hair. But so many individuals need a pony. So many individuals are fans, and just anybody that watched the show, they really need a ponytail tutorial.”

What are some tricks?

“A great pony starts with an excellent base, an excellent bun,” she said. “You’ve to take your time. There may be a finesse of constructing sure you’re putting it in accurately, normally, so I wanted to essentially simplify it.”

She’s worked to make the look accessible, using Kanekalon Futura Fiber, which mixes “the very best attributes of natural hair with the convenience and sturdiness of synthetic materials.” It’s a partnership with Florida-based hair extension manufacturer Salon Xtensions, with more styles coming as a part of her latest brand, Sasha Colby Hair.

Sasha Colby

Courtesy of Sasha Colby Hair

“Sometimes you only need it out of your hair,” she said of developing the trademark. “And in addition, I like an excellent snatch. If you snatch your hair back, it’s an ideal, little mini facelift. You recognize what I mean? So, combining a ponytail, like a very fierce, thick, luxurious ponytail with a snatch, it just form of gives it that femme fatale feeling that I wish to go for.”

She’s also giving back; a portion of proceeds will help communities impacted by the Maui wildfires through the Kakoʻo Maui Fund.

“There’s been so many casualties and deaths and loads of rebuilding that should be done for the native Hawaiians, especially,” she went on. “There’s, you already know, not loads of resources that find yourself coming to disaster zones. There’s been a history of that in America. So it really relies on us, and I take responsibility as a native Hawaiian who’s able of influence and of prosperity — that it was a no brainer.”

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