Slug: The Buzz

Hed: Brandefy’s Most Searched Brands In April

Dek: Known for its product breakdowns and dupe suggestions, the sweetness and research shopping app has seen a spike in usage attributable to ongoing economic pressures, exceeding 90,000 monthly users.

Body:

Just how far can a recession drive beauty dupe discourse?

In accordance with Meg Pryde’s beauty research and shopping app Brandefy — which launched in 2018 and counts over 90,000 monthly users as of late — very.

“We’ve seen a spike in energetic users and sessions as consumers hunt for reasonably priced alternatives to their favorite products, without sacrificing quality,” said Pryde, adding that the app’s buzzing community forum is leaving no stone (or popular product) unturned as consumers’ seek for these commensurable yet wallet-friendly alternatives intensifies.

In April, Drunk Elephant took hold as probably the most searched brand on the app, with the brand’s hero skus mostly being compared (in each forums and in similarity rankings generated by Brandefy’s own analyses) to offerings by The Extraordinary and The Inkey List.

Sol de Janeiro emerged in April as the primary body care brand to crack the highest 10, and while hair care discourse is admittedly less rampant on the app, Revolution Beauty’s R-Peptide 4×4 Leave-in Restore Mask was recently identified by Brandefy as a dupe for the K18 Molecular Repair Hair Mask; they cost $11.99 and $75, respectively.

Meanwhile, E.l.f. Cosmetics has cemented itself as something of a Brandefy hall-of-famer; it’s amongst probably the most commonly referenced mass brands alongside the likes of Charlotte Tilbury and Rare Beauty, namely for products like its Putty Blush and Halo Glow Liquid Filter.

Brandefy’s top searched brands in April 2023.