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6 Oct

Ellis Brooklyn Reveals $9 Million Investment Round – WWD

Ellis Brooklyn Reveals  Million Investment Round – WWD

Fragrance brand Ellis Brooklyn has closed a $9 million Series A investment round led by enterprise firm REDO Ventures. 

Ellis Brooklyn was created in 2014 by Bee Shapiro, a former attorney and longtime Recent York Times beauty columnist and launched on Sephora.com two years later with 4 high quality fragrances that focused on sustainability. 

The brand makes fragrances, candles and private care products and is carried at Ulta, Nordstrom, Bluemercury and Credo, and internationally at Mecca, Liberty London and Space NK.

Bestsellers include Myth Eau De Parfum, $108, Sand Fragrance Body Mist, $45, and Florist Eau De Parfum, $108.

Ellis Brooklyn declined to reveal revenue, but noted that it’s growing double digits and is slated to double next 12 months.

“Attending to know the REDO team has been a pleasure in that I’m working with partners that know the industry in and out,” Shapiro said of the investment. “They’ve quickly change into our thought and strategy partners for the subsequent phase of growth ahead for Ellis Brooklyn and are aligned in growing the brand in a thoughtful, positioned way.”

Specifically, the brand new investment will help Ellis Brooklyn expand their presence in existing key retail partners, provide resources for product innovation and growth, and expand their team, in line with the corporate. 

REDO Ventures’ other investments include Dieuxskin, Vacation, Odacite and The Nue Co. 

“We’re highly enthused to be partnering with Bee in support of her commitment to olfactory excellence which resonate deeply with our values,” added Nicolas Geiger, REDO Ventures founding managing partner of its investment in Ellis Brooklyn. “We stay up for leveraging REDO Ventures expertise as global brand builders in support of Ellis Brooklyn’s compelling growth trajectory.” 

In 2021, Ellis Brooklyn raised a $1 million seed round from Stage 1 Fund and Toni Ko, the founding father of Nyx.

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