After selling custom hair color business eSalon to German personal care giant Henkel, its former chief executive officer and cofounder Francisco Gimenez is back with a technology trying to disrupt the in-salon hair color space.

Yuv Beauty, a London-based beauty technology company, is launching Yuv Lab, a patent-pending system that may dispense thousands and thousands of custom color formulations, potentially allowing skilled hair colorists to create precise bespoke formulations.

From quarter shades to the addition of tertiary tones, pH control, and translucency-opacity levels, the system uses advanced technology to create the specified mix of colours and tones.

Gimenez claimed the technology will save the typical salon a whole bunch of kilos a yr from color wastage, in addition to providing a sustainable alternative to current systems.

That’s because as a part of the technology, Yuv has developed refillable aluminum metal cartridges in a bid to make the method more sustainable, versus traditional single-use color tubes.

At the identical time, the system’s pay-as-you-dispense model implies that salons and freelancers are only charged for what they use, said Gimenez.

“We’re thrilled to launch Yuv and convey a recent level of innovation to the skilled hair color industry,” he continued of the product, which is able to launch initially within the U.K. “The lab and pay-as-you-dispense model offer salons a more efficient and cost-effective technique to color hair, while our commitment to sustainability ensures we’re doing our part to cut back waste and protect the environment.”

Carisa Janes, the founder and chief executive officer of Hourglass, which she launched in 2004, is certainly one of the fundamental investors in Yuv. 

ESalon, a bespoke direct-to-consumer subscription service for at-home hair color based in Los Angeles, was certainly one of the primary to enter the custom hair-color space, launching formulations in 2010. Since then, other players have entered the market, including Madison Reed, which centers more on ingredients than custom color, and Color & Co. from L’Oréal.