The Environmental Working Group (EWG) will host its first in-person CleanCon because the COVID-19 pandemic in downtown Los Angeles on Sept. 23.

“The explanation we began doing this event is we felt like there was a niche to fill when it got here to science, clean and wellness trends,” said Jocelyn Lyle, EWG executive vp, mission and partnerships. “What we tried to do at CleanCon is pair influencers and notable experts and scientists who all have a passion for living clean, whether that’s through personal care, or food or drinking water, and we pair them on stage together.”

Through the event, which shall be held at City Market Social House, panelists including skincare influencer Hyram Yarbro, celeb makeup artist Katey Denno and Dr. Organic Mommy founder Dr. Natasha Beck will speak on clean beauty and wellness. Brands and influencers will discuss their approach to scrub, while advocates will discuss the continued push for policy changes. Poosh chief content officer Sarah Howard, who spoke alongside Kourtney Kardashian Barker and Stephanie Shepherd on the EWG’s virtual CleanCon in 2020, shall be back again this 12 months. The organization will proceed to disclose additional speakers over the following few weeks. Scientists may also be on-site throughout the day to further educate attendees.

“The number-one query we get on a regular basis is, ‘Do clean products work?’” said Lyle. “We’d prefer to break down what are the processes that a founder and a brand goes through to make sure that it’s clean and that it really works for you… The goal is to have the option to point out that it is a real movement that’s backed in science, it’s backed in data and also you the patron play such an enormous role in determining how will we get clean products all over the place for everyone because, unfortunately, Washington’s pretty slow.”

In an effort to permit attendees to experience the efficacy of unpolluted beauty and wellness products, the organization may also host the primary EWG-verified marketplace on the event. Throughout the day, guests will have the option to experience and shop from brands like Henry Rose and Sonage, that are approved by the organization’s health standards. The verification ensures the products are fully transparent and don’t include known harmful chemicals.

“EWG’s goal is using our online audience paired with the influencer audience paired with the scientists and the brands following to see if we are able to break through to a recent generation of people who are clean enthusiasts and attempting to shop smarter to maneuver the market and move the needle for a more protective standard on the subject of their health and the health of the environment,” Lyle told WWD.

The EWG expects to host between 800 and 1,000 attendees eager about learning about clean beauty and wellness, in accordance with Lyle.

“It’s a clean beauty enthusiast, whether that’s personal or in your profession,” she said of CleanCon’s average attendee. “The goal is to have a mixture of individuals aware of these topics, but additionally, we’re hoping people will bring friends so we’re in a position to grow the community of people who care about clean living.”

Attendees may purchase tickets for $15 through the EWG CleanCon website.