Brandon Blackwood’s expansion will not be slowing anytime soon. The viral accessories designer is launching his first swimwear line on Friday.
Blackwood has applied the identical classic, color-focused perspective that made his handbag designs famous to a spread of bathing suit styles.
Speaking by phone, the designer said that while some might imagine swim is an unusual category for his brand, it’s quite the other.
Blackwood made a reputation for himself on the web and continues to utilize social media to interact together with his community and poll consumers on their needs and desires.
One thing he noticed is that, “every summer we saw people posting their travels and really cool content with the baggage, numerous the time wearing swimsuits.”
In an effort to push this image-making element of this brand forward, Blackwood felt like introducing his own swimsuits could bring his company further into the life-style sector. Considered one of his key styles — a retro lap swimsuit shape — has his brand’s logo written across the chest, which is able to only help with brand awareness and promotion in those summer selfie snaps.
That is the second major category launch for Blackwood in recent months. In March, he also branched out together with his first line of shoes.
Blackwood’s first swim line includes eight styles — five mix-and-match bikini pieces and three different one-piece suits. They’re priced from $35 for a swim bralette to around $80 for a one-piece. They shall be available on Blackwood’s website, in addition to in-store at Kith Miami, a location where the brand does “rather well,” in accordance with the designer.
Blackwood says that the swimsuits’ accessible pricing is in keeping with his brand’s general product launch strategy. “All of our first launches are likely to have lower prices at first so our customers get can a feel for the items and we will get good feedback,” he said.
The swim designs are manufactured in each Portugal and Turkey and are offered in a full-size run from extra small to extra-extra large.
There’s a spread of brilliant colours — in addition to easy black — to select from. “We selected colours based off of our popular bags because people wish to match their bags to their shoes and we brought that over to swim,” Blackwood said.
For the launch campaign, Blackwood continued his concentrate on unconventional marketing techniques. He commissioned Zoe Poulis, a world-acclaimed artistic swimmer, to record videos of herself performing while wearing the brand new swim designs. For still imagery, Blackwood linked with marine biologists within the Bahamas who model the designs alongside wildlife like stingrays and game fish.
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