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10 Jan

EXCLUSIVE: FashWire, GlossWire and CasaWire to Get AR, VR Features

After years of tackling challenges and using fashion in support of meaningful causes in the true world, FashWire founder and chief executive officer Kimberly Carney plans to take the subsequent act of her business into the virtual one.

Equal parts business-to-business data platform and consumer-facing fashion and sweetness shopping hub, the corporate was at CES in Las Vegas last week to tout CasaWire, its recently launched home goods and interior decor division. In the midst of promoting the initiative, Carney told WWD exclusively that augmented and virtual reality features should not only coming to CasaWire early next 12 months, but additionally FashWire and GlossWire shortly after that.

“What we’re really hoping to create with the machine learning, AR and VR that we’re bringing in is that 3D vision of the room where you may actually go in and see how it might look in your front room or your kitchen and so forth,” said Carney. “We’re bringing it to FashWire as well, where you might have that runway-type look, where you may see the outfit and see either side of it.”

Augmented and virtual reality are a natural fit for home furnishings, and once that initial development has been completed, it might function a foundation to adapt and construct on for other experiences. For fashion, Carney described a virtual runway featuring items picked by the consumer within the mobile app.

When pressed for details, she shared a segment from prepared company materials that described the features: “Our AR road map will create immersive experiences by leveraging AR and computer vision libraries. This can provide a pathway for enhanced room design capabilities inside CasaWire or virtual runway shows inside FashWire, to cite a number of examples.”

The experience, she added, stands out in its realism. Over the approaching months, designers and shoppers will have the option to evaluate that for themselves. CasaWire’s initial tech rollout in the primary quarter will debut as “Shop the Room,” where interior designers will have the option to showcase their talents to educated buyers by uploading images of fully designed rooms. Within the second quarter, CasaWire will add AR, so customers can view products from the mobile app and website of their home before buying.

Adriana Lee

AR will arrive in FashWire within the second quarter in the shape of a “Virtual Dressing Room,” together with a service that can help customers visualize the look on themselves through an image with their actual measurements. In line with the corporate, “The patron will have the option to take an image of themselves after which select an item, e.g., dress. The chosen item will then be posted on the patron’s picture accurately so that they can visualize how the garment, accessory, etc. will look on them in real life.” Whether that’s connected to or independent of the “runway” example that Carney described isn’t clear right now.

Throughout the same second quarter, GlossWire will debut a virtual makeover from brands within the GlossWire platform.

The business has grown substantially since its initial launch with FashWire in 2018, going from 25 brands to 445 from roughly 50 countries. Since GlossWire’s arrival in February 2021, its roster of fifty brands has soared to greater than 300 from some 30 countries. CasaWire’s debut on Dec. 22 added 65 home and décor brands to the combo, with one other 30 teed up within the near future.

Partner brands know the corporate for its multinational platform, but others in fashion may realize it for supporting causes which have been meaningful for the industry. These include raising money early within the pandemic to ramp up personal protective equipment, offering support to Ukraine’s fashion designers and types and fundraising for the Virgil Abloh Post-Modern Scholarship Fund. Now, it clearly desires to be referred to as an innovator as well that supports virtual innovation as much as real-world causes.

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