Ganni, the Copenhagen-based fashion brand known for its Scandi 2.0 sense of fashion, is tapping into the achieves for its latest collaboration with Gen Z innerwear brand Parade.

Leveraging the loved Ganni prints, the capsule introduces recent, shiny colours to signature leopard and floral patterns for a remixed and reinvigorated look across bralettes, briefs, a thong and a catsuit available in sizes XS to 3XL.

Co-created by Parade’s cofounder, chief executive officer and inventive director Cami Téllez and Ganni’s creative director Ditte Reffstrup, the collaboration is designed to rejoice diversity and empower individuals to specific their unique identities. The brands, which have each prioritized values of inclusivity, responsible practices, self-expression and confidence, found a singular synergy that the duo said audiences will appreciate.

The partnership between the 2 brands, a couple of 12 months within the making, was right from the start, in response to Reffstrup. “Because it goes with some things, the energy was excellent. Parade does such a tremendous job of chatting with a various and inclusive community with their products.”

Furthermore, Téllez told WWD that Ganni just isn’t only one in all her favorite brands but is one in all the highest brands being talked about throughout the Parade community and one they’ve expressed wanting to see Parade collaborate with. “I used to be absolutely thrilled and beyond excited to collaborate,” Téllez said. “Our audience is prepared for us to affix forces [and] we’re excited to point out that inclusivity, sustainability and self-expression are table stakes for the long run of fashion. We’re overjoyed to be celebrating limitless color, fun and the ability of being who you’re today with Parade x Ganni.”

To create the gathering, Téllez and Ditte worked together to mix Ganni’s signature playfulness with Parade’s intuitive understanding of what the shopper wants from their underwear.

“To me, essentially the most exciting part was digging into the archival Ganni prints — neon leopards, ditzy daring florals — these iconic prints feel just as current today as they did during Ganni’s rise,” Téllez said. “From the sleek catsuit to the luxurious satin and mesh recycled underwear sets, every bit showcases Scandi-style with a singular, Gen Z twist.”

“We actually wanted the gathering to feel like a real fusion between Ganni and Parade, bringing in the most effective of each worlds,” Reffstrup added. “Parade had a bunch of archival Ganni prints on their mood board, and we took the creative direction from that. It felt great to revisit Ganni’s archive prints for this, because it felt so familiar and true to them. At the identical time, we added Parade’s key silhouettes and shapes.”

Reffstrup further applauds Parade for “revolutionizing the best way people view and experience underwear. Together we desired to create a fun and freeing collection of pieces. With this collection, we desired to rejoice individuality and for our community to have a good time with it. It’s about dressing for yourself and nobody else.”

Embracing all bodies and celebrating self-expression is something that resonates deeply with Ganni’s values and DNA and is ultimately one in all the explanations Reffstrup said Ganni began the Ganni Girls community, where everyone seems to be welcome.

Reffstrup told WWD, the experience with Parade has also opened the brand as much as recent insights. “Now we have been on a journey to turn into much more inclusive across our sizing for the past few years, and partnering with Parade offered us numerous insight into sizes, grading and making people feel their most confident selves when wearing underwear. I’m a powerful believer in the ability of collaboration and loved sharing the knowledge that got here from this partnership.”

Honoring Ganni and Parade’s commitment to responsibility, every bit in the gathering has been crafted using recycled materials and is certified by the Global Recycle Standard.

“Ganni and Ditte’s whimsy, daring self-expression and authentic commitment to sustainability is strictly what energizes us and our customer at Parade,” Téllez said. “This collection is a love letter to our diverse shared communities, and I think it serves for example of a pinnacle fashion collaboration in 2023 — shared values and magnificence created for and by our community.”

The Ganni x Parade capsule collection can be available in select Ganni stores and thru Ganni and Parade’s official web sites on Wednesday.