Georgia May Jagger knows a thing or two about beauty. Having spent half her life working as a model, she’s learnt from the very best. She’s also picked up a number of suggestions from her mother, Jerry Hall, certainly one of the world’s most celebrated beauties. “She was all the time doing things that will seem type of crazy; she would put olive oil throughout her body and in her hair,” Jagger recalls. Then there’s cult hair brand Bleach London, where she’s spent the previous few years as a co-owner, helping to oversee the brand’s marketing versus being merely a face of it, which is what first sparked an interest within the business side of things. Fast-forward to today and Jagger is sharing all of that industry know-how in the shape of her very own organic skincare brand, May Botanicals.

A longtime skincare devotee, the brand was born out of frustration with the present organic skincare on offer, which Jagger either found to be overcomplicated, ineffective or unsexy. As an alternative, she wanted something that looked good, felt good and was good for the planet too. So she decided to do it herself.

The result’s a five-piece collection of high-performance, dermatologically tested products constructed from ethically sourced, natural ingredients. There’s a cleanser, moisturiser, spot cream, balm and sheet mask, all of which are available recycled packaging with illustrations from British designer Matty Bovan. “I wanted something that slot in with every part that I loved,” she says. It also speaks to her passion for the environment. Beeswax within the Super Balm is sourced from the London Honey Company, and a percentage of sales from key products shall be donated to the worldwide environmental charity WWF.

Here, Jagger tells Dazed Beauty all about May Botanicals, her skincare journey, the sweetness lessons she has learned from her mum, and the way she reconciles promoting ageing naturally with selling skincare products.

You’ve been involved with quite a number of beauty brands, mostly as an envoy but in addition as a co-owner and investor at Bleach London. Why did you would like to launch your personal beauty brand?

Georgia May Jagger: I’ve enjoyed doing Bleach a lot and so I desired to have something else that I enjoyed doing. Because, to be honest, I didn’t expect to still be modelling. I began modelling after I was 14 and I’m now 31. I’m still modelling but I desired to do something different and more on the business side of things. It’s nice for me to go to meetings and have my voice heard and never have it only to be about my face.

I’ve been working on this because the very starting. I’m not only showing up and modelling. I got to art direct the shoot and hire everyone and give you what I wanted for all of the concepts and the set and hire the photographer. It was a tremendous experience for me. To get to make the selections could be very scary, and I’m nervous on a regular basis about the way it’s going to be received. But I’ve seen every part Alex [Brownsell] has done with Bleach and it’s inspired me to make my very own company. And now it’s just really been my obsession for the previous few years.

So tell me concerning the brand…

Georgia May Jagger: The concept got here from the undeniable fact that I desired to myth-blast the concept that organic products don’t really work. Loads of people think that you have got to make use of synthetic ingredients to get science-based functionality, but it might be the alternative. So we’re launching five products, they’re all organic, soil-certified and dermatologically tested. Anyone can use them, but they’re mainly for individuals with sensitive skin.

I wanted them to be easy because overloading your skin with a number of different products has all the time led to allergies prior to now for me. I’ve had periods where I’ve had really bad eczema and psoriasis and I might buy a great deal of creams to repair it however it really just made things worse. I also all the time found that organic products looked very homemade; they didn’t look similar to while you consider a very beautiful product.

Why did you select skin and never make-up or hair care?

Georgia May Jagger: I might love to enter the world of organic make-up someday, like RMS or something. I’m hugely inspired by that brand and I’ve been following it right from the start, but I felt that like that is what I knew more about. Obviously, I even have my make-up done rather a lot but I wouldn’t know where to begin with formulas and I even have been obsessive about finding the fitting skincare products over time; I felt I had educated myself a lot about it, it felt prefer it made sense. 

Up to now, each time I even have been down or depressed, I’ve never wanted to decorate up or placed on a full face of make-up, but having a routine – even when it’s just washing your face – has been really essential. There’s something nice concerning the idea of taking ten minutes out of every part else I’m desirous about and just doing my skincare routine and repeating it daily.

What was your earliest encounter with beauty?

Georgia May Jagger: My mum on the point of exit. She would often do her own hair and make-up, and she or he would do it so well. She’s also an enormous champion of natural beauty; she’s never had any surgery. I’m not condemning anyone that has, I just think that there’s a lot pressure on us from society to appear to be Instagram filters to the purpose where people tell me on a regular basis to get Botox and filler, but I’m identical to, ‘What if I don’t wish to?’ It’s nice if you would like to do it however it shouldn’t be something that we’re all expected to do. My mum could be very naturally beautiful and embraces ageing and that’s all the time been something that has been really inspiring to me.

How do you reconcile wanting to advertise ageing naturally and having a skincare brand?

Georgia May Jagger: That’s why I don’t prefer to advertise any of the products as ‘anti-ageing’. It’s great in the event that they help your skin, but the concept that we’re going to reverse time and that that’s what all of us wish to do is only a cultural premise that’s been invented. None of it is definitely going to make you younger. I’ve never fixed my teeth and folks all the time bring that up, and it’s been a continuing thing that I’ve been bullied for over time, so it might be crazy if I got a facelift and didn’t fix my teeth as well. I feel you must do whatever you wish, so long as it makes you’re feeling good and pleased. However it just shouldn’t be something that all of us need to do.

Everyone knows you because the face of something, but beyond that they don’t know that much about you. How does it feel to be putting something out into the world that’s incredibly personal to you?

Georgia May Jagger: I mean, it’s insanely nerve-racking and after I first got here up with the concept of this brand, I didn’t imagine myself in the images. After which when it got here to doing the shoot  I realised that obviously it’s my brand, so I even have to be in it. This has been something that I even have been really obsessive about and really imagine in and hopefully because that’s all true, that can come across to anyone who wants to make use of it.

Have there been moments where you haven’t felt beautiful?

Georgia May Jagger: I felt that each one the time. I’m pretty insecure. That’s why actually having this skincare routine is so essential because I feel like over time I even have had such disassociation with myself and my image. Over the past couple of years, I feel that having my feet a bit more on the bottom and knowing what I really need to do moving forward and feeling very supported here and in that work environment has made me feel rather a lot safer, not in my looks but in every part else. In modelling you have got to dissociate a bit out of your outside body, since you’re type of just continuously getting these items done on a regular basis. So I might say yes, on a regular basis.

In case you were going to offer advice to the younger generations about how they’ll feel confident in their very own skin, what would it not be?

Georgia May Jagger: Don’t compare yourself to anyone. That might be the one which I wanted people would’ve given to me. I feel like as women we discover that very difficult, because we’re all the time like ‘Oh, she’s so way more beautiful than me’. I feel like while you’re more mentally pleased and pleased in your life, it makes you’re feeling higher about every part. Your individual individuality is something that could be very beautiful. It’s very difficult after we’re on this world consumed by social media, I just attempt to step away from it. You’ve got to do your personal thing. And when you try this, every part else falls into place easier.

How do you hope the brand will evolve?

Georgia May Jagger: To be honest, now that I’m putting it on the market on the earth, I’m just hoping that individuals are going to prefer it. I feel for people to receive it and for people to prefer it, even when it’s only one person, shall be really exciting for me.