LONDON — Kate Moss is back for seconds sips of Weight loss plan Coke.
The British supermodel was announced because the face of the carbonated beverage last 12 months to have a good time its fortieth anniversary.
In the brand new campaign imagery, Moss wears a black dress with gold chain details with matching accessories resembling a Chanel couture spring 1992 dress. It was designed by her friend and stylist Katy England.
The photographs are inspired by the 11:30 Weight loss plan Coke Break ads from the ‘90s with references to the window overlooking town while Moss sips her drink wearing a vintage chainmail gown.
“The success is testament to the strength of our partnerships, which saw the campaign reach over 96 percent of Weight loss plan Coke’s fashion-loving audience,” said Sean Kellett, partnerships and assets senior manager for Europe at The Coca-Cola Company.
Weight loss plan Coke recently reunited with London Fashion Week and the British Fashion Awards as headline sponsors and can proceed to accomplish that this 12 months.
The role of creative director at Weight loss plan Coke has been vacant for a decade. It was previously held by Marc Jacobs, a detailed friend of Moss, when the soft drink celebrated its thirtieth anniversary back in 2013.
“The Weight loss plan Coke Breaks are classics, and I desired to add a fashion twist to those moments. The campaign may be very different aesthetically to the ‘90s and ‘00s however the narrative is identical. It’s all a couple of pause to like what you’re keen on and indulge yourself in that moment, without taking yourself too seriously,” said Moss.
Previous fashion collaborators with Weight loss plan Coke include Karl Lagerfeld, Jean Paul Gaultier, Jonathan Anderson, Matthew Williamson and Roberto Cavalli.
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