PARIS – LVMH Moët Hennessy Louis Vuitton is teaming up with Fortnite creator Epic Games to create latest immersive customer experiences, and add latest tools to its design pipeline with 3D tech.

The Louis Vuitton and Dior parent company will utilize Epic’s suite of tools, including its real-time 3D creation tool Unreal Engine, in addition to its 3D modelling tech Reality Capture. It should also utilize Epic’s Twinmotion and MetaHuman technology to create virtual fitting rooms and fashion shows, 360-view product carousels, AR experiences, and digital twins for physical items.

The partnership will allow the corporate to create latest experiences for its customers in virtual worlds. Considered one of the primary will likely be on display on the LVMH-sponsored VivaTech trade event.

Visitors to the conference will have the option to virtually experience Louis Vuitton’s fall 2023 men’s show. Using Epic’s Unreal Engine 5, MetaHuman technology and Reality Capture, the corporate developed a six-minute immersive experience contained in the show that took place in January. Users will have the option to journey through the seven rooms of the set designed by director Michel Gondry, and see a choice of looks from the gathering created by guest designer Colm Dillane.

The corporate can also be trying to create more experiences like this, and will include more immersive experiences resembling workshop tours – key for a corporation that’s keen to place a heavy give attention to its hand craftsmanship – or digital fashion shows in the longer term.

“The partnership with Epic Games will speed up our expertise in 3D tools and ecosystems, from the creation of recent collections to ad campaigns and to our maisons’ web sites. We can even engage more effectively with young generations who’re very much comfortable with these codes and uses” said LVMH group managing mirector Antonio Belloni.

“With this partnership, we’ll work with LVMH’s designers to rework physical and digital product creation using Epic’s suite of advanced creator tools. We’re excited to speed up the group’s adoption of Unreal Engine, Reality Capture, Twinmotion and MetaHuman technology, and help LVMH’s global brands engage with customers through immersive digital experiences,” says Bill Clifford, vp of Unreal Engine at Epic Games.

The corporate can also be debuting its Asnières immersion experience, a virtual reality tour that permits customers to explore the Louis Vuitton universe. Users will have the option to take part in each step of the manufacturing process and observe the materials and finishes of Louis Vuitton products.

Also at VivaTech, LVMH revealed it can roll out contactless payments across iPhones and bank cards within the U.S. later this 12 months. The tech will first be available in Sephora, Christian Dior, Celine, Tiffany & Co. and Louis Vuitton stores.

Adding the favored pay option will create a frictionless payment option for in-store customers, with no payment ceiling, in addition to additional personalized product tools. It’s the subsequent step in upgrading its clienteling strategy.

Introducing the brand new payment tech “will contribute to offering our customers a purchase order experience that’s fluid, transparent and guarded. This solution also reflects the growing demand amongst our customers for contactless payment and digital wallet transactions,” added LVMH Group IT director Franck Le Moal.

The increasingly high-profile VivaTech will draw the likes of marquee names including French president Emmanuel Macron and Elon Musk to Paris for the four-day tech conference.

VivaTech can even see Dior unveil virutal consultations through augmented reality, through a partnership with Bambuser and Perfect Corp.

LVMH will announce on Thursday the winner of its annual Innovation Award at VivaTech.