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24 Dec

EXCLUSIVE: Patou, Zadig & Voltaire Will Show the Day

SHOW MORE: High fashion week may end on Jan. 26 however the shows will go on, with Patou and Zadig & Voltaire holding off-calendar shows on Jan. 27 in undisclosed locations in Paris.

Starting the day might be Patou, with a ten a.m. show, the second under the tenure of artistic director Guillaume Henry.

The brand’s chief executive officer Sophie Brocart said the date segued with a desire to create “an enjoyable event, a real ready-to-wear show the morning just after couture, a friendly moment with coffees awaiting attendees, for instance.”

The morning after couture is “another moment that suits well Patou, less crowded day when we are able to do things otherwise, when there’s less pressure for attendees and models to run from one show to a different, when the agenda isn’t packed” just like the womenswear schedule of Paris Fashion Week, she continued.

Patou’s debut show last July was held within the brand’s Ile de la Cité offices, with Julia Fox closing the show in a formfitting dress in a Belle Époque-inspired print.

Zadig & Voltaire, alternatively, staked the 8:30 p.m. spot on Jan. 27.

Its return last June after five years of showing in Recent York marked the French label’s reinvention and a doubling down on its roots as a “French fashion house with French DNA,” in keeping with designer Cecilia Bönström.

She told WWD on the time that Zadig & Voltaire had “really grown into a global company” and that it was essential for the brand to return as they “really need to be anchored there.”

To follow up June’s scaffolding-inspired set within the Musée des Arts Décoratifs that symbolized its brand being under construction, communication and image director Jordan Henrion said the “effortless luxury” brand would “set every little thing on fire” for fall 2023.

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