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24 Dec

25 Wellness Products to Kickstart 2023 – WWD

While the hustle and bustle of the vacation season could also be in full swing, over the past few months brands have released an array of wellness-focused launches prematurely of the brand new 12 months. From supplements and suppositories to non-alcoholic beverages for Dry January, this roundup tackles all the top recent wellness products to kickstart 2023. 

Fāth Bespoke Recent England Set

Ahead of the vacations, clean skincare brand Fāth partnered with Black-owned, Recent England-based, female-founded luxury jewelry brand We Dream in Color to create a limited-edition gift set. The vacation gift features two botanical-inspired products: Fāth’s bestselling The Mage Oil and We Dream in Color’s The Ophelia Earrings. 

Mojave Desert Skin Shield Skin Care Line 

This November, wellness guru Patricia Vernhes reformulated, repackaged and officially relaunched her skincare line as a component of her brand Mojave Desert Skin Shield. This month, she launched the brand recent Organic Oasis of Mara Hand Cream, formulated with apricot kernel, avocado oil and manuka oil meant to go away hands soft and hydrated. The brand will even launch at Le Bon Marché in February. 

AvalonX Berberine 500

This December, wellness content creator Melanie Avalon launched a 3rd complement in her brand AvalonX. The brand new Berberine 500 complement, which was produced in collaboration with MD Logic Health, is a natural plant alkaloid that is supposed to assist regulate blood glucose and levels of cholesterol. 

Jupiter Each day Scalp Essential Complement 

With scalp care booming, Jupiter responded with its first complement: Each day Scalp Essential. The complement is formulated with biotin, zinc and aminos aimed toward promoting longer and stronger hair, in addition to adaptogenic mushrooms meant to scale back the negative impact of stress on scalp health. 

Bearaby Napigan

It’s no secret that weighted blankets will help reduce stress, but as people return to working within the office, it’s just a little harder to snuggle up. So Bearaby released a weighted sweater, the Napigan, so consumers can take weighted comfort with them on-the-go. 


Biotech wellness brand Eons launched this November with its Smart Mushroom Coffee, infused with functional mushrooms, vitamins and amino acids and aiming to supply jitter-free energy and focus. Now, the brand has expanded its functional mushroom offerings with its gummy supplements, including formulas for sleep and energy. 

Eucerin Advanced Repair Scented Night Lotion and Eucerin Each day Hydration Gel Cream 

Eucerin’s recent Advanced Repair Scented Night Lotion and Each day Hydration Gel Cream are formulated to deal with the impact of the upcoming winter months. Each formulas are infused with long-lasting moisturizing ingredients to supply all-day hydration and soothe irritated skin

Vahdam Tea Collaborations

Over the past few months, Vahdam Tea has released several limited-edition collaborations, including one with former Pussycat Dolls lead singer Nicole Scherzinger, to supply a little bit of self care in style. The wellness brand also released an “Emily in Paris” line to have fun the hit Netflix show which dropped its third season this week. 

O Positiv Retro Pimples Capsules

With the complement category continuing to boom, O Positiv has expanded its offerings to incorporate the Retro Pimples Capsules, focused on clearing and stopping breakouts. In line with the brand, women saw a 94 percent reduction of pimples after 12 weeks. 

The Nue Co Water Therapy

The Nue Co’s latest functional scent Water Therapy uses olfactory technology to recreate the sensation of being around water to create an overall sense of calm and reduce stress. The fragrance includes notes of seaweed, salt, cardamom and rose. 

Liquid I.V. Immunity Support Wild Berry Mix

Liquid I.V. is kickstarting the brand new 12 months with its newest Wild Berry Mix flavor to support immunity. The combination is formulated with vitamin C, BetaVia and zinc meant to assist people hydrate and maintain overall health. 

ESW Plant-Based Milk Sheet Masks

Following its popular Raw Juice Line, ESW recently expanded with its recent Plant-Based Milk Sheet Masks line. Housed in packaging inspired by classic milk cartons, each mask is infused with ultra-hydrating ingredients meant to nourish dry skin this winter. 

Cover Humidifier Plus

Cover is thought for being the dermatologist-backed skincare enhancing humidifier. To further expand their reach, the brand has released its recent Humidifier Plus, which might hydrate rooms as much as 1,000-square-feet. A well-hydrated room cannot only help with sore throats and congestion, but it could also boost the skin’s moisture. 

Native Deodorant Spray

Native’s newest deodorant and body spray provides the identical advantages of the brand’s hero product without the stains. The product, which marks a brand recent category for the brand, is aluminum and paraben-free identical to the stick deodorant version and uses an ozone-friendly natural propellant spray. The brand new deodorant is now available in six of the brand’s best-selling scents including Coconut & Vanilla, Cucumber & Mint, Eucalyptus & Mint, Lilac & White Tea, Sea Salt & Cedar and Sweet Peach & Nectar. 

Recess Zero-Proof “Margarita”

To gear up for Dry January, Recess recently released its zero-proof “margarita.” The lime and agave sparkling mocktail is infused with hemp and adaptogens to supply calm and balance. 

Billie Ultimate Skin Solution

Billie’s Ultimate Skin Solution is full of alpha hydroxy acids and beta hydroxy acids to stop and take away ingrown ingrown hairs and genty exfoliate the skin. The spray also includes aloe vera to assuage and hydrate the skin after and in between shaves.  

Après Equinox by Equinox Hotels

To embrace the winter, Equinox Hotels has created the Après Equinox experience on the terrace and pool deck on the Equinox Hotels Hudson Yards location. The experience is inspired by Nordic spas and features barrel saunas, the heated pool, meditation classes and warm beverages. The winter experience is open to Equinox Destination members and Equinox Hotel guests. 

Uma Santal Silk Rejuvenating Body Oil and Body Balm

Ayurvedic wellness brand Uma, founded by Shrankhla Holecek, has embraced the santal scent craze with its recent Santal Silk scent, featured within the Rejuvenating Body Oil and Body Balm. While the scent is popular amongst fragrance connoisseurs now, it was traditionally utilized in ancient Indian aromatherapy to heal and cleanse. The ingredient also has several skin advantages, including toning, tightening and brightening, in keeping with the brand.

Nina Westbrook Do Tell! Conversation Card Game 

Mindful activities, corresponding to puzzles and conversational games, have been on the rise. This recent game from Nina Westbrook ignites meaningful conversation through themed card decks, including Keep It Cool, Spice Things Up and One Good Deed. 

JS Health Pure Matcha+ Green Tea Powder

JS Health’s recent Pure Matcha+ uses 100% certified organic matcha grown and harvested in Grown and harvested in Uji Tawara, Kyoto, Japan. The brand new powder may be used to create hot or iced matcha-based beverages. 

Vagitaminz by LaLa Milan

Actress, comedian and influencer LaLa Milan recently launched her boric-acid vaginal suppository brand Vagitaminz. The suppository is supposed to support a healthy vaginal pH, ease discomfort and regulate vaginal yeast levels. “With Vagtiaminz, I really like the incontrovertible fact that you don’t need to go to the doctor every time and get a pill or prescription and pay a physician’s visit and all that extra stuff just to control your pH anymore,” Milan said. 

Mental Better of Mental Health Awards 2022

This September, Amy Keller Laird, former editor in chief of Women’s Health, launched a recent platform called Mental, which is a “first-of-its-kind mental health lifestyle brand that embraces the ability of emotional and mental health…but additionally gets real about the right way to deal while you feel like you may’t,” as stated on its site. This December, the platform released its first ever Better of Mental Health Awards, which incorporates 64 winners divided into 10 different categories. Award winners were determined by a panel of 17 experts from various fields, including psychologists, psychiatrists, therapists, makeup artists and hairstylists. Winners included cry-proof mascaras, luxurious habit-blocking rings, cozy weighted blankets and picking-deterrent hydrocolloid patches.

Movita Organics

Movita Organics was first founded by Tonya Lewis Lee in 2015, as she aimed to create a clean and transparent women’s complement line. The products were developed with a proprietary fermentation process aiming to make them easy to digest and absorb. This 12 months, the brand reformulated and relaunched, making the supplements, that are made within the U.S., ICS-certified organic, non-GMO, gluten-free, dairy-free, egg-free, meat-free and allergen-free from shellfish and nuts. 

Dr. Smood Smart Meal 

Dr. Smood’s Smart Meal is the brand’s first ever meal substitute drink. The vanilla cinnamon-flavored beverage is chock filled with plant-based nutrients, including vitamin D, magnesium, iron, zinc and lots of others. 

Örlö’s DHA

Örlö’s recent DHA launch comprises 335 mg of DHA and 15 mg of EPA meant to advertise longer and stronger hair, healthier skin and higher sleep. The algae omega 3-based complement is produced within the brand’s Icelandic aquaculture plant house.

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