GET SET: Puma hits the bottom running in 2023 by teaming with Paris-based brand Koché for a performance-oriented women’s capsule collection launching on Saturday. 

The capsule, which spans ready-to-wear, trainers and accessories, goals to strike a balance between fashion and fitness by giving Puma’s sports basics a couture-inspired update with lace motifs, lacing and strategically placed sheerness.

For designer Christelle Kocher, the collaboration was also a possibility to explore one other facet of her personality: her passion for sports. She revealed that she played team sports from age eight and competed “quite seriously” in handball until age 18. 

“Ever since, barely a day passes without me performing some type of physical exertion,” she said, naming running, boxing and yoga as her primary activities. 

With performance and an avowed goal of “[supporting] women in reclaiming their rightful place within the sports space,” she spliced sportswear staples like windbreakers, long-sleeved T-shirts and leggings with lace-up elements, embossed lace-inspired patterns or stitching outlining a corset structure.

Along with ready-to-wear and accessories reminiscent of a roomy draped gym bag and a waist bag meant for runners, the sports specialist’s “PWR XX” et “Run XX Nitro” running shoe models have been given Koché’s sports-couture twist.

That is the second collaboration between the French label and Puma, following last 12 months’s hookup with the AC Milan soccer club using the club’s unsold deadstock merchandise spliced with denim and a lace print.

Available from Saturday on Puma and Koché’s e-commerce platforms in addition to chosen Puma stores and retailers worldwide, the Puma x Koché capsule collection will retail between 40 euros for a cap, 165 euros for a hoodie and as much as 350 euros for the reflective windbreaker. The 2 running shoe models will probably be priced at 150 and 170 euros.