LONDON — After greater than a decade, Savannah Miller has returned to the world of ready-to-wear with a recent contemporary label called Vivere that launches next month online and at John Lewis stores within the U.K.

Miller, a Central Saint Martins graduate and mother of three, is a bridal designer who began her profession with Twenty8Twelve by s. miller, a set she launched in 2007 and codesigned along with her actor sister Sienna Miller.

It showed commonly during London Fashion Week, often with a celebrity-stacked front row.

The sisters left the label in 2012, with Savannah Miller specializing in bridal with longstanding U.S. partners Justin Alexander. She also creates bespoke and made-to-measure gowns as a part of her bridal offer.

In an interview Miller described Vivere as stylish, no-nonsense and accessibly priced. She said it offers go-to wardrobe pieces for day, night and weekend, with tailoring on the core.

Vivere, which suggests “to live” in Italian, will debut for fall, with prices starting from 25 kilos for the Luella rib vest to 275 kilos for the Sadie oversize wool coat.

The gathering can be sold on Viverelondon.com, johnlewis.com and thru select John Lewis stores in England and Scotland.

In an interview, Miller said she believes there’s a gaping hole within the marketplace for “functional, on a regular basis” fashion at Vivere prices.

“I desired to create a wardrobe that was really empowering for ladies, one which was comfortable and conscious [from an ESG perspective]. I don’t want people to spend 2,000 kilos on a suit; it just looks like daylight robbery,” Miller said.

She added that while her aesthetic has fundamentally remained the identical, her priorities have modified because the Twenty8Twelve days.

“I feel like I actually have grown up enormously. I used to be 26 after I began Twenty8Twelve — and really frivolous, young and bohemian. Now I actually have a really serious life and job, and I want my clothes to fulfill my needs otherwise.

“The necessities you’ve as a girl in middle age are very different from those you’ve in your youth, and so the handwriting has evolved. But I still have the identical taste, and I’ll still wear a boho dress on holiday in Ibiza,” she added.

Miller has focused on tailoring, pairing cigarette pants with a boxy blazer, and pleat-front trousers with a loose-fitting jacket. Each silhouettes, she said, could be dressed up or down.

She’s also created a series of “killer” cocktail dresses, soft “sensual” knits and outerwear, while the colour palette takes in earthy green, navy, pink and brown.

Miller plans to introduce bags in the approaching seasons, although she stops wanting calling Vivere a life-style brand.

“I’d quite do less, and do it well,” she said. She won’t be returning to London Fashion Week either, adding that there are “so many higher ways of sharing this collection, like one-to-one appointments.”

Miller has partnered with retail veteran Damian Hopkins on the project, and tapped supply chain experts Duygu Leblebici and Nilufer Polat for the manager team. The gathering is made in Turkey where Leblebici and Polat have a factory.

She said the corporate desires to be “fully responsible” on all fronts, and to take care of the people who find themselves making the garments.

Hopkins has worked in retail for greater than 25 years, and focuses on constructing consumer and celebrity brands.

He was an early mover in sustainability, launching an end-to-end Fairtrade Cotton supply chain for U.K. retailers in 2008. He’s the founding father of PDS Radius Brands and an executive director of PDS Ltd., a world, consumer-driven manufacturing and sourcing platform.

While Miller and the team have chosen John Lewis because the exclusive launch partner, the plan going forward, she said, is to “open the books” to more wholesale partners, especially within the U.S., where Miller already does 75 percent of her bridal sales.

Beth Pettet, head of fashion brands at John Lewis, said, “Savannah’s tackle the ‘recent smart’ is certain to resonate with our customers and we stay up for adding the gathering to our branded offering.”