PARIS — Natura & Co.’s enterprise capital fund Fable Investments has increased its stake in Perfumer H, the fragrance brand of perfumer Lyn Harris, with a purpose to help extend its product line, bolster its management team and support expansion in Asia.

Harris, a former Robertet perfumer who founded the London-based fragrance brand Miller Harris within the ’90s, today operates Perfumer H out of England together with her husband, Christophe Michel. The nine-year-old brand combines natural ingredients and refillable options.

Fable Investments’ first-ever deal was with Perfumer H, in late May 2021, when it took a minority investment within the activity. Terms of the brand new stake weren’t disclosed, but Fable generally invests between 2 million euros to 10 million euros in beauty firms.

Fable executives originally made the investment in Perfumer H, since they saw in Harris someone who broke the mold. She developed a library of fragrances and has a capability to mix exceptional workmanship with a way of real creativity. Her concept has been built on circularity, with refillable perfumes and candles.

In an announcement, Fable Investments said Perfumer H’s development accelerated in 2022. The brand doubled its top line then and opened a primary freestanding store outside of the U.K., in Paris’ Marais district, in addition to a counter at Le Bon Marché department store.

Perfumer H stores are slated for Taiwan and Hong Kong in the primary half of this 12 months.

Harris said she’s “excited to strengthen the outstanding partnership initiated with Fable Investments to proceed to construct on our unique refillable proposition within the fragrance world and expand our retail concept globally.”

With Fable, Natura & Co. initially planned to make 10 to fifteen minority investments in small brands that have already got proof of concept and a powerful direct-to-consumer offering. Fable considers holding on to investments longer than the standard private equity three-to-five years.

Beside Perfumer H, Fable Investments has taken stakes in beauty and well-being firms akin to Maude, Stratia and Loli Beauty.

For Natura & Co., which operates three major brands, smaller investments may provide footholds in latest markets. There may be also the potential of acquiring among the investments sooner or later down the road.