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23 Oct

Former P&G Exec Lisa Raimondo Joins Amazon Beauty Agency

Former P&G Exec Lisa Raimondo Joins Amazon Beauty Agency

SEATTLE, Oct. 23, 2023 /PRNewswire/ — Market Defense, the leading full-service global marketplace agency for beauty brands, has announced the appointment of Lisa Raimondo as its recent Chief Business Officer. Including ten years in Proctor & Gamble‘s Personal Care unit, Lisa comes aboard with a distinguished track record leading sales teams in private equity tech firms, enterprise capitalist backed startups, and SaaS platforms.

Lisa’s formidable experience includes her tenure as Associate Marketing Director, Global Hair Color at Procter & Gamble. There, her aptitude for strategic planning, brand management, and talent retention led to P&G’s first billion-dollar hair color business with Global Koleston Retail Hair Color. Lisa went on to steer sales teams in securing crucial partnerships & revenue growth at Marketing services company Catalina, Marketing-tech company Claritas, and her most up-to-date role as Vice President (Head of) Sales for Magnetic Mobile, a VC-backed tech initiate focused on digital strategy through augmented reality.

Market Defense represents exceptional clients like Droplette, considered one of TIME’s Best Inventions of 2022, Allure’s Best Clean Skincare brand Alpyn Beauty, and the Oprah O award-winning Iles Formula. Unilever-backed client Tatcha garnered multiple accolades in 2023, securing recognition from CEW, WWD, Allure, Glamour, and the National Eczema Association.

“Entering into the CCO role at Market Defense during such a transformative time is an exhilarating opportunity,” shared Lisa Raimondo.  As a Global Brand & Sales Leader, I’ve at all times believed in knowing consumers & keeping them at the guts of business-based selections, which incorporates meeting them where they’re and anticipating where they’re going.  Through each of those lenses, it’s Amazon. I look ahead to leveraging my experiences serving a few of the world’s biggest enterprise brands in Beauty & beyond, to assist clients speed up their growth on Amazon & other Global Marketplaces.” Chief Growth Officer, Vanessa Kuykendall, stated “We see our relationship with our clients as a partnership of their growth. Their success is our success. Lisa’s proven track record in scaling businesses can be instrumental in driving revenue for our clients, partners, and Market Defense.”

Market Defense operates marketplace businesses on behalf of its clients, providing deep expertise in account management, brand protection, value added logistics and performance marketing for Amazon, Walmart, Mercado Libre, and other marketplaces world wide. Its portfolio of beauty brands includes influential legacy brands like Dr. Dennis Gross and Philip B, in addition to female-founded indie successes Jillian Dempsey and Sara Happ, and international brands like Australia’s Grown Alchemist and Wrinkles Schminkles. By further intertwining Lisa’s unparalleled expertise with its core strategies, Market Defense looks forward to continuing its mission: We grow the world’s best beauty brands on Amazon and other marketplaces. Globally.

Media Contact:
Vanessa Kuykendall
[email protected]

SOURCE Market Defense LLC

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