Marketing agency Fortress Brand Group has rebranded as Front Row, a world commerce accelerator focused on beauty, health and wellness brands. The rebrand is because of their brand consolidation and merger, uniting several businesses, including the Fortress Brand, School House, Taylor & Pond, BizMut and Finc3.

Fortress acquired digital marketing group Taylor & Pond and marketplace accelerator Finc3 in 2022, and School House, the creative agency arrange by former LVMH Moët Hennessy Louis Vuitton executive Christopher Skinner, in 2021. BizMut was Finc3’s business-to-business marketing unit. Terms of those deals weren’t disclosed.

The newly formed group, which has offices in Recent York; San Diego; Hamburg, and Bratislava, Slovakia, will construct strategies that elevate brands with a key deal with Amazon acceleration, e-commerce management, influencer marketing and social commerce. Amazon currently sees about 100 million beauty shoppers a month and holds 12 percent of the prestige market.

Front Row’s clients include Glow Recipe, Versed, Elemis, Malin+Goetz and Youth to the People, amongst others.

“Today’s beauty, health, wellness and CPG brands face an increasingly demanding landscape,” said Matt Beer, copresident of Front Row. “To thrive in these dynamic industries, brands are actively in search of partners who possess extensive knowledge of their goal markets and might anticipate their evolving strategic and tactical requirements. By consolidating Front Row’s capabilities inside a single entity, we generate comprehensive insights that empower our clients to satisfy the demands of their customers on this perpetually evolving ecosystem.”

Yuriy Boykiv, chief executive officer of Front Row, emphasized the collaborative power behind the Front Row brand. “This consolidation of capabilities positions us because the world’s first full-service global e-commerce catalyst. With a team of industry experts excelling of their respective fields, Front Row is uniquely positioned to drive tangible results and deliver unparalleled value to our clients and partners.”