Francesca’s is launching a resale program powered by ThredUp.

Through Francesca’s Acquisition LLC, a women’s specialty retailer that operates a nationwide chain of Francesca’s and Franki by Francescas boutiques, the corporate is launching Eternally Francesca’s, a resale program with ThredUp, one in every of the most important online resale platforms for ladies’s and youngsters’ apparel, shoes and accessories.

Francesca’s and Franki by Francesca (for women) offers fashion, accessories, jewelry and lifestyle products through its 454 boutiques in 45 states and online.

The ThredUp partnership will allow shoppers to purchase secondhand products on the corporate’s website, and resell apparel for Francesca’s shopping credits.

Customers can shop a wide array of secondhand items from Francesca’s online at Francescas.thredup.com. For a limited time, those that sell through Eternally Francesca’s will earn an additional 15 percent shopping credit towards their next Francesca’s purchase.

“We’re aware of the environmental impact apparel has on our planet, and our work with ThredUp in launching ‘Eternally Francesca’s’ is a crucial first step in doing our part to make a difference,” said Jann Parish, chief marketing officer at Francesca’s. “Our Millennial and Gen Z customers value their eco footprint but additionally they come to our boutique for a fun opportunity to search out something unique — resale is the proper mix of each of those experiences. This strategic alignment with ThredUp allows to innovate how we go to market and offer customers unique product solutions that meet their shifting demands.”

Francesca’s joins other retailers and types which can be energetic within the resale market equivalent to Eileen Fisher, Lululemon, Madewell, Levi’s, Patagonia and REI.

It’s estimated that 36 billion clothing items are thrown away annually within the U.S., 95 percent of which may very well be reused or recycled, in accordance with EPA Clothing and Footwear Waste Estimates. ThredUp found that secondhand selling displaced nearly 1 billion clothing purchases in 2021 that will have otherwise been bought recent, in accordance with its 2022 Resale Report.

“As resale becomes more mainstream amongst brands and retailers, we’re honored that Francesca’s selected ThredUp RaaS to power its resale experience and trust us of their first step toward a more circular future,” said James Reinhart, chief executive officer of ThredUp. “Francesca’s customer demographic is the proper candidate for resale, as Gen Z and Millennials are those largely powering resale’s growth.”