Franki by Francesca’s will introduce Franki Sport collection on Thursday, a tween athletic- and athleisure-focused line. It’s the brand’s first tween athletic collection designed to encourage young girls to feel comfortable and assured in themselves and their activewear.

Geared for sports resembling soccer, tennis or cheerleading or lounging at home, Franki Sport features sports bras, leggings, tracksuits, jackets, tennis skirts and run and bike shorts, for tweens ages 7 to 14. Prices range from $24 to $48.

Colourful styles, that are to be mixed and matched, were created with performance and moisture-wicking fabrics which are lightweight, pill-resistant and sturdy.

“Franki Sport fills a void within the tween athleticwear space. Young girls need to feel cool and assured and have the garments to match. The design is all about having options and delivering pieces that work for a spread of activities with long-lasting and sturdy fabrics for gym class, tennis practice, or hanging out with friends outside,” said Victoria Taylor, executive vice chairman of merchandising at Francesca’s. “We wish all Franki girls to feel comfortable of their day after day lives and Franki Sport extends our line of offerings for the tween age.”

Franki by Francesca’s is operated by Francesca’s Acquisition LLC, the Houston-based specialty retailer.

Franki worked with girls on this age group and brand ambassadors to gauge what the tween girl wanted in her wardrobe and located that this age group was very occupied with reinvented sportswear that’s versatile for multiple activities. Franki has partnered with dancers, athletes, cheerleaders and others to assist create the road.

To further amplify the launch and reach goal audiences, Franki Sport is teaming with Varsity Spirit, a pacesetter in uniform innovation, educational camps, clinics and competitions. Varsity Spirit promotes the well-being of young athletes, most importantly at The Summit, Varsity’s biggest Championship event of the season, which brings together a few of one of the best cheerleading teams in any respect levels of competition across the globe. At this yr’s Summit, Franki by Francesca’s will connect with the cheer community and have a branded booth. A sweepstakes with prizes from Franki by Francesca’s and Varsity Spirits could be entered through QR codes throughout the event. The Summit Event will likely be hosted at Walt Disney World from April 27 through 30. Franki Sport is out there in any respect Franki’s boutiques and on francescas.com/category/frankiforgirls.

Franki by Francesca’s is in around 100 of Francesca’s 460 locations within the U.S., and there are nine stand-alone Franki stores with two recent openings this spring.