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Considered one of Georgina Rodriguez’s Instagram posts generated $1.3 million in media exposure for Vetements and the Venice Film Festival, Launchmetrics revealed on Wednesday.

Last week, the model and influencer shared her search for the premiere of “Enea,” which channeled Julia Roberts’ character in “Pretty Woman.” Rodriguez wore a draped off-the-shoulder gown with a floor-length train by Vetements, which she paired with white opera gloves and black platform boots. She also added ruby and white gold statement chokers from Pasquale Bruni. Rodriguez’s Instagram post racked up greater than 2 million likes.

Earlier this 12 months, Rodriguez generated $1.2 million for L’Oréal on the Cannes Film Festival. In an Instagram post garnering greater than 3 million likes, she credited her “perfect makeup look” for the premiere of “Last Summer” to the reasonably priced cosmetics brand.

Rodriguez is one among L’Oréal’s newest ambassadors. She became the face of their Telescopic Lift mascara in March.

The partner of Portuguese soccer star Cristiano Ronaldo has accrued a following of greater than 50 million on Instagram. Ronaldo is the app’s biggest creator, with greater than 585 million followers.

Launchmetrics, an information and technology company, develops intelligence with the goal of helping fashion, beauty and lifestyle brands grow their businesses. Considered one of Launchmetrics’ key algorithms is media impact value, which measures the impact of media placements and mentions. It allows brands to estimate the return on investment generated by influencer and celebrity partnerships.

The eightieth annual Venice International Film Festival ended Saturday in Lido, a barrier island situated within the Venetian Lagoon. Organized by La Biennale di Venezia and directed by Alberto Barbera, the festival is officially recognized by the International Federation of Film Producers Association. Sofia Coppola’s “Priscilla” and Bradley Cooper’s “Maestro” were among the many movies chosen to premiere at Venice this 12 months.