LONDON — GetHarley, a web based marketplace connecting consumers with clinicians and personalized skincare products, has raised $52 million in funding led by Index Ventures, a backer of Farfetch, Glossier and Beauty Pie.

Billed as an inexpensive and hassle-free bespoke skincare offering, GetHarley enables customers to talk to top clinicians virtually at a small fee and receive skilled guidance on what skincare or treatment they needs to be getting. The platform also offers concierge services to assist beauty clinics deliver personalized products to customers.

The platform, which is known as after Harley Street in London, an area that hosts a fantastic variety of top clinics, revealed that it has seen triple-digit annual growth since its launch in 2019 and is utilized by greater than 100,000 patients up to now.

With the fresh capital injection, the corporate is seeking to double its team to incorporate 140 people in the following 12 months, and eventually roll out its service across the globe.

“We wish to assist as many individuals achieve healthier, happier skin. To do that, we want to achieve more skincare clinicians and onboard them onto the platform, allowing us to ultimately deliver higher care to more patients and widen the circle of people that can access this expert clinician advice,” said Charmaine Chow, founder and chief executive officer at GetHarley, who added the business could bring services to thousands and thousands of individuals globally.

She launched the platform in 2019 based on her own struggle with skin conditions and insight she gained from previous experience within the banking sector.

“Like so many individuals, I’ve been on the lookout for skincare solutions for various challenges with my skin since I used to be 15. From pimples to post-inflammatory scarring, I discovered myself wondering why there wasn’t already a central one-stop marketplace that would answer all of my skincare needs — one where I could access a clinician’s advice, get their products delivered, send photos of my skin because it changes,” Chow said.

Prior to launching GetHarley, Chow worked at Goldman Sachs as an executive director, and held various positions at Altice Capital, KKR and Morgan Stanley.

“During my time within the banking industry, I used to be investing in health care businesses and dermatology clinics in my early 20s. This gave me a singular insight into the archaic and under-digitized world of aesthetic dermatology,” she said. “Combined with my very own skincare needs, which felt like a never-ending journey to seek out products and coverings that actually worked for me, I saw a possibility out there. I left my investment banking job to begin GetHarley and help others get access to high-quality skincare solutions.”

Chow observed that individuals often ended up wasting time, money and energy attempting to determine what products and ingredients work for them, and clinicians will also be time-poor and overstretched.

“This makes it not possible for clinicians to achieve every consumer who needs them, or stay connected to each patient beyond the primary consultation. GetHarley solves all this, giving clinicians an end-to-end platform that allows them to seamlessly make personalized product recommendations, host high-quality virtual skin consultations and supply a 24/7 digital concierge service to their patients. This manner, clinicians are empowered by GetHarley to give attention to what matters probably the most — treating their patients,” she said.

It wasn’t easy to persuade top clinicians to hitch her platform originally. She needed to walk along Harley Street and knocked on doors to sell her pitch.

“I explained that a platform like GetHarley would help clinicians impact more patients at scale and profit patients directly. I believe the clinicians who joined us early really understood the vision and got on board. In a short time though, we began getting great feedback and things began to spread through word of mouth,” said Chow.

As of now, the platform works with around 1,000 clinicians, and probably the most in-demand requests are pimples, general healthy aging and pregnancy-related skincare. Pimples creams, prescription-grade vitamins in addition to SPF are among the hottest items.

“You’d be surprised how many individuals struggle with SPF. While it’s the product that’s most instrumental in most individuals’s routines, many struggle with being consistent with applying sun protection every day due to oiliness or white solid that a variety of SPFs on the high street leave on the skin. By consulting with a clinician on GetHarley, they’re really capable of see your skin and select the product that suits your skin type, preferences (tinted or not), lifestyle habits and budget,” she added.

Danny Rimer, board member and partner of Index Ventures, described GetHarley as “a top quality champion and partner for each the clinics and the patron.”

“People are actually incredibly savvy about what they’re buying — especially at a time of economic scarcity, after they want their money to be channeled into meaningful purchases. They rightly want brands and experiences which might be transparent, authentic and might deliver a tailored service,” he added.

The London and San Francisco-based Index Ventures has invested in a series of corporations within the marketplace, fashion and wonder spaces, including Beautystack, Boulevard, Otrium, Goat, Asos, 1stdibs, Anine Bing, and Moleskine.