Fresh off of her first “Feel Shop” experiential popups in Recent York City and Aspen, Gigi Hadid’s cashmere brand Guest in Residence is releasing an exclusive co-branded capsule with The Snow Lodge, the sister property of The Surf Lodge, situated on the St. Regis in Aspen.

“I like the sensation of getting something attached to a special place where you may have great memories, numerous this collection was designed with that in mind… a vacation getaway with friends or family members, who could be there, what’d they be doing, what would they should layer up? There may be a lot nostalgia in that for me, and opening a Guest In Residence Feel Shop in Aspen, it felt like the right opportunity to create these co-branded products with The Snow Lodge,” Hadid told WWD.

Jayma Cardoso, founder and artistic director of The Surf Lodge Brands, added that the “very nice, synergetic relationship” and partnership originally began through Cardoso’s longtime mutual friend Isaac Ross, who co-founded Guest in Residence with Hadid. 

“I knew by researching and taking an interest in what Guest in Residence was doing that the collections are very much about heirloom pieces which are timeless – that actually spoke to me,” Cardoso told WWD, adding that each Hadid’s personal connection to Aspen and her interest in sustainability were key to the partnership.

The co-branded Guest in Residence x The Snow Lodge capsule consists of three 100% cashmere styles – an oversized hoodie and true crew (offered in black and gray colorways) and an oversized crew in navy – priced $300 to $375. Each style boasts a co-branded logo noted to be plucked by Hadid’s latest Ski Lodge collection, which was also inspired by her time spent growing up in Aspen, and shall be available on the market exclusively at The Snow Lodge in Aspen and via The Snow Lodge’s website.

“The graphics were taken from our Ski Lodge collection, the graphic tee was inspired by an iconic Aspen restaurant/clothing store (that has been closed for probably a decade now), Boogies— I actually have so many memories of watching airbrush tee’s being made there. We added the co-branded Snow Lodge graphic to the “ski tee” in addition to a few of our Core Collection best sellers, so these are really functional and wearable pieces,” Hadid said, adding she hopes the Guest in Residence x The Snow Lodge’s communities, “feel that they’ve gotten a high quality item that they’ll remember this time in Aspen by and that may join them for a lot of winter adventures to come back.”