Glow Recipe is bringing boundary-setting front and center for its next initiative.

The brand is hosting its first in-person summit on Saturday at The Revery Los Angeles. Titled “Strengthen Your Boundaries,” the daylong event will include six panels focused on skin barrier education and boundary-setting in several facets of life like relationships, funds and social media.

“We wish to be our community’s trusted BFF,” said Glow Recipe cofounder Sarah Lee, who has dubbed the brand’s loyal consumer base the “Glow Gang.” “We wish to maintain things real; we’re all going through mental health challenges, and so showcasing real advice from individuals who have passed through these journeys and may provide tangible, practical advice around them is our goal.”

The day’s speakers will include “optimism doctor” and psychologist Dr. Deepika Chopra; model and activist Tess Holliday; financial influencer Vivian Tu (widely known on TikTok as @yourrichbff), dermatologist Lindsey Zubritsky, and Joanne Molinaro, an attorney, cookbook creator and social media sensation who will likely be discussing the art of the pivot.

“There’s this aspect of our brand DNA that we call scroll-stopping moments, that are essentially disruptive and visually beautiful moments that make people need to stop and listen,” said cofounder Christine Chang, who has oft spoken concerning the influence trending topics on TikTok have on Glow Recipe’s content and product development strategy.

“The way in which the ideas behind this summit coalesced is that it’s almost like your TikTok feed; [the panels] touch on all of the topics that you need to see in your For You Page as you scroll through, and all of the relevant topics that make you need to stop and listen.”  

The sold-out event’s 230-plus attendees may even have the opportunity to create vision boards, visit an idea bathroom where they will check out Glow Recipe products, and have their aura photographed (aura photography has soared in popularity on TikTok recently).

Tickets from the summit ranged from $45 to $90, with higher-priced tickets including perks akin to access to a VIP Joyful Hour, a bigger gift bag and preferred seating. In November 2020, Glow Recipe hosted its first virtual summit titled “Glow Together,” which focused on diversity and private branding, and in April 2021, the brand collaborated with Cult Beauty for a virtual summit on mindfulness.

“The engagement we saw in those Zoom summits was off the charts — even just when it comes to our community members connecting with one another,” said Lee. “We’re excited to choose up the cadence of our in-person events, not only in Recent York and Los Angeles, but now we have plans for other cities across the nation and globe.”