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29 Mar

Goal Reveals Three Limited-time Design Partners for Spring

For contemporary brands Fe Noel, Agua Bendita and Rhode, becoming Goal’s limited-time-only design partners for its Spring Designer Collection was a chance to boost their profiles and convey their collections to a wider audience.

“It was a ravishing experience,” said Felisha Noel, the designer behind Fe Noel. “The thing that’s so special about this partnership is expanding Fe Noel beyond my wildest dreams. We began so small and get to enter a world market. There are such a lot of people who find themselves fans of the brand and need to wear it, and now they’ve the chance. It’s super amazing. Persons are going to lose their minds,” she said.

The designers and their collections for Goal were introduced Tuesday morning at an event at 548 West twenty second Street, where individual shops were created to showcase their spring ready-to-wear and accessories.

Goal’s Spring Designer Collection includes greater than 100 apparel and accessories resortwear pieces, ranging in size from XXS to 4X. The apparel includes matching sets, dresses and swimwear, while the accessories include hats, bags, beach towels and sunglasses. Retail prices range from $15 to $48, with most items $35 and under.

The collections will probably be sold on Goal.com and in select Goal stores for a limited time starting April 15, while supplies last. Guests may also shop the assortment via Goal’s contactless same-day pickup options, including Drive Up and Order Pickup.

The three women-owned brands worked closely with Goal to bring their signature aesthetics to the retailer, and created a set to wear from beach to street and from pool parties to weekend brunch.

“Goal has a protracted history of bringing to our guests the world’s best designers at amazing prices and our partnership with Agua Bendita, Fe Noel and Rhode is one other great example of that,” said Jill Sando, executive vice chairman and chief merchandising officer of Goal. “These are daring, distinctive, women-founded brands inspired by their very own roots and cultures, and I do know our guests will absolutely love them.”

Goal, which has a $17 billion apparel business that has grown by $3 billion over the past thee years, has been doing these limited-edition designer collaborations since 1999.

Agua Bendita, a designer swim and beachwear line, was founded by best friends Catalina Alvarez and Mariana Hinestroza 20 years ago with some leftover fabric. Their premium brand sells at such stores as Bergdorf Goodman, Net-a-porter, Saks Fifth Avenue, Neiman Marcus and Matchesfashion.com and is understood for its designs handmade by greater than 500 female Colombian artists. In-house artists make every illustration by hand. “Most of them are women based within the countryside of Colombia. They raise their children, and it’s a pleasure to have them as a part of our team,” said Alvarez.

Agua Bendita’s line for Goal features an array of colourful swimwear and ready-to-wear pieces including matching sets, dresses and accessories.

“It was a stunning experience. We tried to maintain our DNA and we saw that it was perfectly possible,” said Alvarez.

“We would like each thing to have a little bit of our Colombian culture. Our brand shows the exuberance of Colombia — the topical weather, the variability, the magic — you may feel the energy and good vibes,” said Alvarez.

Some looks from Agua Bendita.

The Goal line was based on all their prints. “It was incredible to have the chance for each single woman on this planet to wear our pieces,” she said. When asked how they were capable of manufacture it at such an accessible price, Alvarez said all of the fabrics are recycled and Goal, with its large supply chain, did all of the manufacturing.

She said her favorite pieces are the pareos, that are worn as a set, and a one-piece swimsuit with ruffles.

Some styles from Agua Bandita.

Agua Bendita began working on the collaboration with Goal over a 12 months ago.

“We learned lots. These persons are completely organized step-by-step,” said Alvarez. “It was an enormous and big opportunity. They’ve a really strong team. The whole lot single thing is on point.”

Fe Noel, who hails from Brooklyn, began her namesake label at 19 years old when she opened a boutique for vintage lovers and trendsetters in her neighborhood. The boutique served as a catalyst for her womenswear brand, which is heavily influenced by her Caribbean heritage in Granada.

Looks from Fe Noel.

“We’re living our Caribbean roots loud and proud, inspired by the natural resources around us. Fe Noel is about effortless luxury and seeing life in all its beauty,” said Noel. Her collection for Goal features swimwear, pants and cover-ups in daring prints and pops of color.

“I definitely feel it’s my way of claiming ‘thanks.’ After 10 years of Fe Noel, it’s a terrific strategy to have fun,” she said. She recalled that when she originally began talking to Goal, they said, “tell us about yourself.”

“They said, ‘We would like you to bring your authenticity and convey your vibe,’ they usually said, ‘we’re going to do this for you.’ After they told me people could get a whole outfit for under $100, it was amazing,” said Noel.

She said Fe Noel’s signature line is manufactured in Latest York City’s Garment District and is sold at fenoel.com. “Goal allows us to offer the identical vibe at a terrific price point,” said Noel. She also said the chance gave her a probability to expand into bags, jewelry and sunglasses.

“I’m telling people, ‘walk don’t run,’” she said.

Looks from Fe Noel.

Rhode was founded by Hamilton College roommates turned best friends Phoebe Vickers and Purna Khatau, in 2014. It was born out of a desire for comfortable and timeless pieces. The designers take inspiration from handmade vintage prints, directional yet wearable silhouettes and the concept of being eternally on a journey. Rhode sells to such stores as Saks, Bergdorf’s, Shopbop, Bloomingdale’s, Net-a-Porter and Revolve.

Asked what it was wish to work at this price point, Vickers said, “It’s incredible to give you the option to supply this level of quality at such inexpensive prices and to succeed in that broader audience. The indisputable fact that Goal is a mass retailer, it’s incredible what their sourcing and production capabilities are. We’re thrilled to give you the option to supply it at this price point, while maintaining that sort of normal.”

Discussing their inspiration for the Goal collection, Khatau said, “The beauty and vibrancy of India is a relentless source of inspiration. We also think lots about ease and luxury — flattering silhouettes that will be dressed up or down and pieces that make you are feeling more confident.”

Some sportswear looks from Rhode.

Vickers spoke in regards to the experience of working with Goal.

“That is legitimately a dream come true. We’ve been fans of those Goal collaborations for the reason that very first one. Being here is surreal and amazing,” said Vickers.

Asked what they learned from the Goal experience, Vickers said, “I believe we learned the quantity of care and thoughtfulness that goes into creation of those collections. From Day One it was such a real collaboration. That was really amazing.”

“It was truly a collaboration,” agreed Khatau, who designs the gathering. “They held our hands and listened to us, which was great. It really feels true to the DNA of our brand and isn’t diluted. We’re excited to bring it to a wider audience.”

She said she’s especially excited in regards to the swim offerings “since it’s something we’ve never done before.”

A swimsuit from Rhode.

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