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1 Apr

Guerlain Launches $27,000 Limited-edition Bee Bottle – WWD

Guerlain is paying homage to its most distinctive flacon.

The French perfumery house has joined with glassmaker Aristide Najean to honor the one hundred and seventieth anniversary of its bee bottle with a fantastical Murano glass limited-edition flacon housing the brand’s Le Bouquet de la Mariée fragrance.

Launching May 1 on Guerlain’s website, it incorporates sculptural flowers flecked with pure gold, delicately arranged to seem as if they’re pouring out of the flacon; like with the unique iteration, golden bees adorn the outside. The middle of the bottle displays the date April 30, 1853 — the day the bee bottle was born.

Ten engravable limited-edition flacons will likely be released, each retailing for $27,000.

“Identical to Guerlain, [Aristide] loves nature greater than anything, and so flowers were a no brainer for each of us,” said Ann Caroline Prazan, Guerlain’s director of art, culture and heritage.

Guerlain Bouquet de la Mariée Murano Edition by Aristide Najean.

courtesy photo

After immersing himself within the brand’s history — in addition to that behind the Bouquet de la Mariée fragrance itself, which includes notes of orange blossom, musk and vanilla, and is inspired by a bride on her wedding day — Najean brought the primary flacon from ideation to execution in seven hours.

“After I imagined the bride’s bouquet, I saw flowers entering the bee bottle, generously overflowing. [Le Bouquet de la Mariée] is a striking fragrance that I associate with the gesture of the ‘chosen one’ because the bride launches her bouquet, and it was vital to me to recreate this unique, magical, completely happy and everlasting moment [through the bottle design],” said Najean.

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